Created during more than two years of exhaustive research, development and on-the-water testing, the latest addition to the IMPULSE® REACTIONARY BAITS family projects the stout profile of shad, panfish and other burly baitfish. Plus, thanks to its unique body shape, super-size paddle tail and action-amplifying dual tail hinges, the IMPULSE® Paddle Shad throbs, wobbles, swims and shakes just like a hard-fishing shad-style crankbait.