A turbo-charged Panther Martin upgrade of the classic willow blade using our original shaft through the blade design with Panther Martin's unique c...

The Eurotackle Micro Finesse Metacraw is one of the smallest soft craw baits available on the market. These little mudbug imitators attract bass, p...

The Matzuo Gaikotsu rigged swim tails feature ribbed bodies that createa lifelike profile with maximum tail movement.These baits are poured with pr...

The Rapala Jigging Shadow Rap differs slightly from the original, making it more attractive to lethargic fish. While the original falls fast and da...

Gamakatsu® Octopus Hooks are some of the most versatile and strongest hooks on the market. These short-shank hooks feature an upturned eye for easy...

Gamakatsu® Octopus Hooks are some of the most versatile and strongest hooks on the market. These short-shank hooks feature an upturned eye for easy...

Gamakatsu® Octopus Hooks are some of the most versatile and strongest hooks on the market. These short-shank hooks feature an upturned eye for easy...

• Crappie and Panfish anglers’ favorite• Designed with a lifelike minnow head & featuring a thumping belly blade and tantalizing “Double-Curl” ...

The Bass Stopper Lures Rigged Worm is a ready-to-fish, anise-scented worm with a hand-tied inside mono leader. The snelled hooks are evenly spaced ...

15” Wide X 9” High CoolerWebs® Pocket utilizes special marine grade hook and loop tape for easy installation inside cooler lids and on sides of coo...

VMC Duolock Snaps are versatile and easy to use. These snaps can be open at two positions to connect leaders and lures. The stainless steel constru...

Introducing, the Raindrop Jig. Made from tungsten, these jigs are sharper, drop faster and last longer than anything else its size in your tacklebo...

Great for use with leeches, crawlers, or minnows to float your bait off the bottom to avoid snags and present it in a position for better visibilit...

The Big Max is an oversized teardrop which glows all around (except for the Gold color). Has a very distinguished looking prism eye in the shape of...

Z-Man EZ Tube, with its super-effective tube profile, is in their proprietary 10X Tough ElaZtech material. Ideal for smallmouth fishing on northern...

Discover the unparalleled strength and versatility of the VMC Bull Spoon at SCHEELS. This advanced lure is loaded with features designed to attract...

The Bomb Spoon is all about speed fishing and pounding out the cadence. Drops like a bomb to fish fast and find active fish. And being compact, fis...

Sporting a lifelike scaled holographic finish and 3D eyes the BB Rattler jigging bait is a must for any vertical jigging application. From Ice fish...

VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick, or tip up. The unique wide profile and tear drop...

The 2 Banger is first on the market to have a rattle built inside the jigging spoon. (not glued on the back) It features a brass rattle with steel ...

The Eurotackle Micro Finesse Leech Soft Bait answers a call for the smallest possible soft plastics in the ice fishing market. The Leech 0.75" micr...

Smelt Sticks feature a drop-chain leader with a gold hook.  The bodies are lead with tough finish and great colors.  All smelt sticks also feature ...

The Plow Grub is one of our Tungsten fishing jigs made from Tungsten steel. Featuring our New Natural "Power Glow" paint on one side and a popular ...

The JB Lures Tungsten Ant Jig helps anglers target panfish like crappie, bluegill, and perch with a compact presentation that sinks quickly into th...

The centerpiece of our tungsten series is your new bread-and-butter jig. The Drop is available in four sizes, some tiny, some big enough to bulk up...

A Kenders Tungsten Akua Shrimp Jig makes a natural presentation for bluegill and crappie, made even more tempting by a spike, waxie, or your favori...

A Super Soft ultra-slim Finesse Plastic body on a precision leadhead jig catches slab-sized panfish when conventional methods fail. Catch trophy-si...

The Venom INFERNO Minnows glow like nothing else available on the market. The PATENT PENDING design features a Tungsten core surrounded by our INFE...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

Our round-head jigheads remain our top-selling series of jigs. Irresistible colors and are molded with precision sharp hooks. Our line tie is open ...

Leadheads Jighead,10 per pack Lead heads with GOLD hooks and painted eyes. Sharp barb on lead head holds tail on.

Featuring our unique WillowStrike blade for faster and easier spinning action combined with our best-selling Fly patterns that have always proven ...

Featuring our unique WillowStrike blade for faster and easier spinning action combined with our best-selling Fly patterns that have always proven ...

The Lazer Sharp Pro-V Eagle Eye Jigs are versatile high-performance jigs that will put more fish in the boat. The head design features large hologr...

Gamakatsu teamed up with crappie legend Wally Marshall and his “Mr. Crappie” brand, the leading name in the crappie world, to design the Gamakatsu ...

The VMC® Boot Tail Jig is pre-rigged with the Boot Tail Minnow soft bait. A life-like fry or minnow profile with the added vibration of the pulsati...

Whether you fish Pistol Pete's with a spinning rod, fly rod, or by trolling them behind a boat, you will find Pistol Pete's to be consistent fish-...

The BKK Allrounder-SS Hooks are light-wire hooks designed to present various live, cut and artificial baits. Their physical light weight allows the...

The ProFISHiency Hi-Viz Orange 5′ Micro Light Spincast combo stands out not only in style, but on the water! It features a medium light action fibe...