Elevate your fishing game with the Berkley Powerblade Double Willow Spinnerbait, expertly designed in collaboration with professional angler Edwin...

Elevate your fishing game with the Berkley PowerBlade Colorado/Willow Spinnerbait, expertly crafted for those moments when a subtle approach is es...

Get ready to elevate your fishing game with the Berkely Money Badger 5 2-1/4" 1/4 Oz, a versatile crankbait designed for every angler. Whether you...

Discover the unmatched performance of the Berkley Dime 4 2" 2/5 Oz crankbait, a versatile fishing lure that redefines your angling experience! Cra...

Discover the secret to a successful fishing trip with the Berkley PowerBait Bonefish 2.5" Qty 10. This meticulously crafted swimbait is designed w...

Introducing the Berkley PowerBait Saltwater CullShad, the ultimate paddletail soft bait crafted for inshore saltwater fishing enthusiasts! Designe...

Experience the thrill of fishing like never before with the Berkley PowerBait Shape 108 3.5" Qty 8. This innovative bait is designed to enhance yo...

Transform your fishing experience with the Berkley Powerbait Paddlin' Power Stinger 4.25" Qty 5. Engineered with Berkley’s innovative HoneyComb te...

Introducing the Berkley Powerbait Saltwater Champ Swimmer, the ultimate bait designed to elevate your saltwater fishing experience. Crafted with a...

Enhance your fishing game with the Berkley Powerbait Paddlin' Power Stinger 3.5" Qty 7. This innovative lure incorporates Berkley’s patent-pending...

Introducing the Yum Money Minnow 5" Qty 5 Fog Lights, your ultimate companion for conquering all fishing conditions. This premium swimbait is engi...

Gear up for your next fishing adventure with the Yum Mighty Bag Spine Craws 3.75" Qty 100. Designed for serious anglers, this bulk pack features a...

Introducing the Yum Money Minnow 3-1/2" Qty 5 – your ultimate companion for an unforgettable fishing experience! Designed to excel in all fishing ...

Introducing the Yum Dinger 5" Mighty Bag Clear Water Specials Qty 100, a must-have for any angler looking to enhance their fishing experience. Thi...

Elevate your fishing game with the Yum Pro-Formance Plastic Kit Qty 46. This comprehensive kit includes everything you need to attract a variety o...

Introducing the Yum Grub 1.5" Qty 20, your ultimate companion for multi-species fishing! Designed with precision and effectiveness in mind, these ...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

Introducing the Berkley PowerBait Agent E Pre-Rigged Swimbaits 2.25" 3/8 Oz Qty 2, your ultimate companion for targeting tournament-winning bass! ...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right things in all the ...