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Designed for catching bass in heavy cover, open water, and everywhere in between, the Booyah Junior Pad Crasher Frog 4-Pack Kits introduce an extra...

24-Assorted 5" Dingers 12-Assorted 4" Dingers 10-Assorted Christie Craws  1-Tackle Tray 

Galida's Grubz are soft-bodied grubs designed for use with any rigging style. These versatile baits are great for subtle presentations to a wide va...

The Silver Horde Gold Star Octopus bodies are soft plastic skirted baits manufactured by the Yamaria Corporation of Japan, The Company was founded ...

Sea Striker Bulbhead Squid are popular for rigging spreader bars and daisy chains

Flying Fish are the #1 must-have lure for tuna. Use these lures to slow troll or drop from the kite when need be, and pull in tuna when no other lu...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged wacky style, and even pitched into heavy cover. This soft plastic bait ...

The Terminator’s Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it’s a more productive frog, desig...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

The Lunkerhunt Froglet casts far and walks easy. Simply change your cadence to go from a slow glide to a noisy 180 degree swing that throws water, ...

The Hack Attack® Pad Perch, designed by B.A.S.S. Elite Pro Greg Hackney, is based on the design of the KVD Popping Perch but with a pointed nose to...

The Lunkerhunt Froglet casts far and walks easy. Simply change your cadence to go from a slow glide to a noisy 180 degree swing that throws water, ...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a ...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist.  Featuring a...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a ...

The biggest of all the Gambler swimbaits, the Gambler Really Big GZ 8” is made for true trophy hunters and getting that kicker fish during your nex...

The Lunker Log by Googan Baits has the perfect shape to swim, sink and twitch like the real thing. The soft texture and shimmy action creates an ir...

Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with R...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

Designed by Bassmaster® Elite pro Brett Hite, the Yamamoto Baits Zako Swimbait gives you the perfect trailer to hang on a bladed jig, or to bulk up...

The P-Line Twin Tail Squid is a versatile saltwater bait which is available in 4.5”, 7” and 9 inch models. There are 6 colors in the assortment inc...

The Angler's Choice AC Series Finesse Swimbait is a soft-plastic swimbait designed for finesse fishing applications. It features a slim profile and...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

Delivering a lifelike profile and action, the Berkley Powerbait Champ Jerk Minnow is designed by two-time Bassmaster Classic Champion and one of th...

The Rapala Crush City Mayor 4 Inch Swimbait, a collaboration with MLF pro Jacob Wheeler, offers a cutting-edge fishing experience!Crafted with Smar...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...

The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better trac...

The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field attracting ...

Augment your finesse Ned arsenal with the Lunkerhunt Finesse Ned Frog and give your bass something new to target. Innovating and expanding on the c...

Designed at the request from Yamamoto’s pro-staff, the Yamamoto 7” Speed Senko was developed to be the ultimate worm for cover water. Molded with t...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, th...

The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. It relies on killer action and a proven scent formula to tempt tournament-win...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

The Berkley Saltwater PowerBait® CullShad is a cutting-edge paddletail soft bait tailor-made for inshore saltwater fishing enthusiasts!What sets th...

A big worm that generates big bites, the Yamamoto 10” Ichi Worm was built with key features to set it apart from the rest of the pack and give you ...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’...

A completely new shape in the Yamamoto line-up, the Yamamoto 10.5” Oki Worm was developed after many requests from Yamamoto pros and dedicated angl...

The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...

Designed in collaboration with BASS Elite Series Pro Clifford Pirch, the Big Bite Baits Scentsation Cliff Hanger Worm is a highly scented West Coas...

3 inch Hog Grub has a large, plump body with a thin tail appendage. The shape of the Lunkerhunt Hog Grub will work well with any type of jig. The H...

The Lunkerhunt Popping Bug floats high and is super tough. It pops and gurgles water on the pull and drops on the pause. It comes ready to rig with...

When rigged “Ned Style”, the Finesse Frog’s natural appearance and buoyant action make it look like a juvenile frog nosing around the bottom. Curre...

The Gene Larew Hammer Craw puts a nail in the coffin of the competition and flat out catches fish. It features hyperactive swimming legs that are m...

HD Tru Color Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresiste...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

Featuring a built-in groove to securely hold an O-ring in place for the increasingly popular wacky and neko rigging techniques, the Culprit Shakin ...