{"title":"New Arrivals \u0026 Restocks","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #1c5c01;\"\u003e\u003cstrong\u003eOur inventory changes daily; check back frequently. \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #1c5c01;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #f89c00;\"\u003eThis is the page you will want to bookmark!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #1c5c01;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #f89c00;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eDiscover unbeatable fishing deals on the latest gear with our New Arrivals. From deeply discounted fishing tackle to straight-up closeouts and liquidations, you'll find everything you need for your next fishing trip at a fraction of the cost. Take advantage of these limited-time offers and stock up!\u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"ultrapoint-megabite-soft-plastics-hook-widegap-37177np-1-0-black-nickel-qty-25p","title":"Mustad Ultrapoint Megabite Soft Plastic Widegap Hooks Black Nickel QTY 25","description":"\u003cdiv\u003e\n\u003cp\u003eEnhance your fishing experience with the \u003cb\u003eMustad Ultrapoint Megabite Soft Plastic Widegap Hooks Black Nickel QTY 25\u003c\/b\u003e. Designed specifically for soft, bulky plastic worms, these hooks offer unparalleled performance and reliability for anglers of all skill levels.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with \u003ci\u003eUltraPoint Technology\u003c\/i\u003e, these hooks ensure superior sharpness and penetration, making it easier to secure your catch. The wide gap design accommodates larger soft plastics, allowing for a better hook-up ratio. 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Add \u003cb\u003eMustad Ultrapoint Megabite Soft Plastic Widegap Hooks Black Nickel QTY 25\u003c\/b\u003e to your tackle box today and experience the difference in your fishing results!\u003c\/p\u003e    \u003c\/div\u003e","brand":"Mustad","offers":[{"title":"1\/0","offer_id":44681658859701,"sku":"4005-L65-4","price":7.99,"currency_code":"USD","in_stock":true},{"title":"2","offer_id":44681658892469,"sku":"4906-M56-7","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/files\/mustad-ultrapoint-megabite-soft-plastic-widegap-hooks-10-black-nickel-qty-25-392501.jpg?v=1727520553"},{"product_id":"roto-chip-5b-holder-2514-glow-green-big-fin","title":"Pro-Troll Roto Chip #5B 1913","description":"\u003cp data-mce-fragment=\"1\"\u003eThis Big Fin Roto chip bait holder has the large head (¾\" wide) and a single 5\/0 barbed hook for strip and baitfish from 4\" to 5\" long. 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Choose the size that best mirrors available forage, then pick the perfect finish from an extensive palette.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Luhr Jensen","offers":[{"title":"Silver Reflex","offer_id":44413775806645,"sku":null,"price":1.99,"currency_code":"USD","in_stock":false},{"title":"Neon Blue","offer_id":44413775839413,"sku":"4204-R4-7","price":1.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/files\/luhr-jensen-krocodile-casting-spoon-3-516-1-oz-549522.jpg?v=1720588668"},{"product_id":"rkcrawler-50-src50rpc-5-16-oz-real-perch-qty-1","title":"Spro RkCrawler 50 5\/16 Oz Qty 1","description":"\u003cp\u003e\u003cspan\u003eThe RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland. The RkCrawler 50 is a smaller profile version of the popular RkCrawer 55. This crankbait has the same great wobbling hunting action as the original RkCrawler 55. 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This lure enables you to cast and retrieve or fish vertically without tangles.\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Yo-Zuri","offers":[{"title":"Matte Rayburn Red Crawfish","offer_id":42431731630261,"sku":"7954-F44-66","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Brown Gold","offer_id":42431731663029,"sku":"7655-919Y-00","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Blue Chrome","offer_id":42431731695797,"sku":"4805-831-99","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Ghost Bluegill","offer_id":42431731728565,"sku":"5107-H-0","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Green Silver","offer_id":42431731761333,"sku":"1206-RX-77","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Metallic Bleeding Shad","offer_id":42431731794101,"sku":"4104-531G-66","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Citrus Shad","offer_id":42481062510773,"sku":null,"price":6.99,"currency_code":"USD","in_stock":false},{"title":"Sexy Shad","offer_id":43705676234933,"sku":"1305-2134-77","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Matte Crawfish","offer_id":43705676267701,"sku":"1207-C21-7","price":6.99,"currency_code":"USD","in_stock":false},{"title":"Golden Shiner","offer_id":43705676300469,"sku":"4806-21-8","price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/products\/yo-zuri-rattln-vibe-lipless-crankbait-one-knock-s-2-58-58-oz-993189.jpg?v=1701126380"},{"product_id":"techset-siwash-open-eye-hook-7175cb-6-0vp-sz-6-0-coastal-black-qty-20","title":"VMC TechSet Siwash Open Eye Hook","description":"\u003cp\u003eTurn to a VMC 7174 Techset Siwash Open Eye Hook to replace the factory standard hooks on spinnerbaits, treble hooks on spoons, and other baits to catch forcefully thrashing fish, such as salmon. When fishing in areas where hook point limits are in play, swap out trebles for this VMC Siwash hook. The Techset technical locking curve maximizes hook sets and locks fish in place when hooked. The 1x strong needle point is forged from high-carbon steel and is intended for use on lures without split rings. If you love a particular lure for attracting big and powerful fish but not the hook, consider the  VMC Techset Siwash Open Eye Hook as your alternative!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1X strong, regular shank\u003c\/li\u003e\n\u003cli\u003eForged hi-carbon steel\u003c\/li\u003e\n\u003cli\u003eNeedle point\u003c\/li\u003e\n\u003cli\u003eLarge open eye\u003c\/li\u003e\n\u003cli\u003eIdeal for spoons and crankbaits that do not use split rings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VMC","offers":[{"title":"4\/0 Qty 5","offer_id":44712316076213,"sku":"1405-2811-6","price":3.99,"currency_code":"USD","in_stock":false},{"title":"5\/0 Qty 5","offer_id":45026855157941,"sku":"6506-6528-11","price":3.99,"currency_code":"USD","in_stock":false},{"title":"6\/0 Qty 5","offer_id":44712316108981,"sku":"3506-2147-6","price":3.99,"currency_code":"USD","in_stock":false},{"title":"7\/0 Qty 4","offer_id":44712359461045,"sku":"5104-RC-8","price":3.99,"currency_code":"USD","in_stock":false},{"title":"8\/0 Qty 4","offer_id":44712316141749,"sku":"1405-2832-9","price":3.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/files\/vmc-techset-siwash-open-eye-hook-sz-60-qty-5-352211.jpg?v=1728069481"},{"product_id":"chunk-craw-jchun35-gpp-sz-3-1-2-green-pumpkin-pepper-qty-6","title":"Jackall Chunk Craw 3 1\/2\" Qty 6","description":"Truly a multipurpose workhorse, the Jackall Chunk Craw provides versatility and action that leaves all other craw-style soft plastics in the dust. 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Offered in a number of rod-bending colors, the Jackall Chunk Craw provides stands head-and-shoulders above the competition.\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jackall","offers":[{"title":"Green Pumpkin Pepper","offer_id":43799394779317,"sku":"","price":3.99,"currency_code":"USD","in_stock":false},{"title":"SG Craw","offer_id":43799394812085,"sku":"4903-H16-0","price":3.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/files\/jackall-chunk-craw-3-12-qty-6-981775.jpg?v=1742601773"},{"product_id":"mickey-jig-chartreuse-with-glow-belly-2-5oz","title":"Pucci Mickey Jig 2.5 Oz","description":"\u003cdiv\u003e\n\u003cp\u003eExperience the thrill of fishing like never before with the \u003cb\u003ePucci Mickey Jig 2.5 Oz\u003c\/b\u003e. This legendary lure has been a staple for surf fishermen, revered for its unparalleled performance and effectiveness in catching fish.\u003c\/p\u003e\n\n\u003cp\u003eEngineered with a \u003cb\u003echrome-plated lead body\u003c\/b\u003e, the \u003ci\u003ePucci Mickey Jig 2.5 Oz\u003c\/i\u003e boasts an aerodynamic design that effortlessly cuts through the water, reaching beyond the breakers to the prime fishing spots where the big catch awaits. Whether you're targeting stripers or salmon, this jig is crafted to attract and entice all the right species.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eWeight:\u003c\/b\u003e 2.5 Oz - Ideal for long-distance casting\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDesign:\u003c\/b\u003e Aerodynamic and sleek, ensuring optimal movement\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eAttraction:\u003c\/b\u003e Tied with white bucktail for irresistible appeal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAnglers have long trusted the \u003cb\u003ePucci Mickey Jig 2.5 Oz\u003c\/b\u003e for its ability to withstand the test of time and perform flawlessly under various fishing conditions. Elevate your fishing game and increase your catch rate by adding this incredible jig to your tackle box.\u003c\/p\u003e\n\n\u003cp\u003eDon’t miss out on the chance to reel in your biggest catch yet! \u003ca href=\"link-to-product-page\" style=\"color: blue; text-decoration: underline;\"\u003eOrder the Pucci Mickey Jig 2.5 Oz today!\u003c\/a\u003e\u003c\/p\u003e    \u003c\/div\u003e","brand":"Pucci","offers":[{"title":"Chartreuse\/With Glow Belly","offer_id":43086098628789,"sku":"1807-E38-p","price":6.71,"currency_code":"USD","in_stock":false},{"title":"Yellow Pearl","offer_id":43086098661557,"sku":"3405-2221-8","price":6.71,"currency_code":"USD","in_stock":false},{"title":"Chrome Rainbow","offer_id":43086098694325,"sku":"1906-2143-6","price":6.71,"currency_code":"USD","in_stock":false},{"title":"Chartreuse\/ Green Tiger Stripes","offer_id":43086098727093,"sku":"1807-2145-5","price":6.71,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/products\/pucci-mickey-jig-25-oz-677366.jpg?v=1701125281"},{"product_id":"mickey-jig-yellow-pearl-1-5oz","title":"Pucci Mickey Jig 1.5 Oz","description":"\u003cdiv\u003e\n\u003cp\u003eExperience the thrill of fishing like never before with the \u003cb\u003ePucci Mickey Jig 1.5 Oz\u003c\/b\u003e. This exceptional lure has been a trusted choice for surf fishermen, thanks to its unparalleled design and performance. Crafted with a chrome-plated lead body, the \u003cb\u003ePucci Mickey Jig 1.5 Oz\u003c\/b\u003e is engineered to pierce through the waves and reach the depths where fish prefer to hide.\u003c\/p\u003e\n\n\u003cp\u003eIts aerodynamic shape not only enhances casting distance but also ensures that you can reach beyond the breakers, tapping into the prime fishing grounds. The added attraction of a hook tied with white bucktail guarantees that your lure stands out, drawing in stripers and salmon alike.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eWeight:\u003c\/b\u003e 1.5 Oz for optimal casting and control\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDurable Design:\u003c\/b\u003e Chrome-plated lead body for long-lasting performance\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eVersatile Use:\u003c\/b\u003e Perfect for targeting stripers and salmon\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eEnhanced Attraction:\u003c\/b\u003e White bucktail tied hook for increased visibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you are a seasoned angler or just starting out, the \u003cb\u003ePucci Mickey Jig 1.5 Oz\u003c\/b\u003e will elevate your fishing game. Don't miss out on this must-have addition to your tackle box. \u003ci\u003eOrder yours today and let the catch of a lifetime begin!\u003c\/i\u003e\u003c\/p\u003e    \u003c\/div\u003e","brand":"Pucci","offers":[{"title":"Yellow\/Pearl","offer_id":43086075592885,"sku":"1705-3515-5","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Glow Belly","offer_id":43086075625653,"sku":"1705-AD-5","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Chrome Rainbow","offer_id":43086075658421,"sku":"1705-Z12-p","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Green Tiger Stripes","offer_id":43086075691189,"sku":"1204-EC-4","price":4.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/products\/pucci-mickey-jig-15-oz-496854.jpg?v=1701125280"},{"product_id":"mickey-jig-2oz-chartreuse-with-glow-belly","title":"Pucci Mickey Jig 2 Oz","description":"\u003cdiv\u003e\n\u003cp\u003eExperience unparalleled fishing success with the \u003cb\u003ePucci Mickey Jig 2 Oz\u003c\/b\u003e, a time-tested favorite among surf fishermen. Designed for optimal performance, this jig features a chrome-plated lead body that not only ensures durability but also enhances its visibility in the water, making it an irresistible target for fish.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cb\u003ePucci Mickey Jig 2 Oz\u003c\/b\u003e boasts an aerodynamic design, enabling it to reach beyond the breakers and into deeper waters where fish like stripers and salmon reside. Its streamlined shape cuts through the waves effortlessly, giving you the best chance to catch the big ones.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eWeight:\u003c\/b\u003e 2 Oz for optimal casting distance\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eMaterial:\u003c\/b\u003e Chrome-plated lead for enhanced durability\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eAttraction:\u003c\/b\u003e Features a white bucktail tied to the hook for added allure\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eVersatility:\u003c\/b\u003e Ideal for targeting stripers and salmon on the beach\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDon't miss out on the opportunity to elevate your fishing game. The \u003cb\u003ePucci Mickey Jig 2 Oz\u003c\/b\u003e is more than just a lure; it’s your ticket to a successful fishing adventure. Grab yours today and see the difference it makes in your haul!\u003c\/p\u003e    \u003c\/div\u003e","brand":"Pucci","offers":[{"title":"Chartreuse\/With Glow Belly","offer_id":43086080868533,"sku":"3004-M15-5","price":5.94,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Green Tiger Stripes","offer_id":43086080901301,"sku":"5507-Z532-5","price":5.94,"currency_code":"USD","in_stock":false},{"title":"Yellow Pearl","offer_id":43086080934069,"sku":"5307-667W-9","price":5.94,"currency_code":"USD","in_stock":false},{"title":"Chrome Rainbow","offer_id":43086089715893,"sku":"1805-2243-3","price":5.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/5597\/6629\/products\/pucci-mickey-jig-2-oz-327960.jpg?v=1701125281"},{"product_id":"pliers-and-forceps-with-sheath-sz-6","title":"Hurricane Pliers and Forceps with Sheath 6\"","description":"\u003cspan\u003e6\" Pliers and Forceps with Sheath by Hurricane®. 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Whatever you choose, this lure bursts into action as soon as it hits the water and has a tight rolling body action. It looks just like a real roach - in fact, some coarse fisherman would be happy to catch this little guy, so the predators will love to eat him. 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