Since 1997.
Play Action Braid Saltwater and Inshore Lures
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Original price $18.71 - Original price $29.20Original price $18.71 - Original price $29.20Original price $18.71$4.21 - $8.76$4.21 - $8.76Current price $4.21| /
Braid Viper Double Big Game Segmented Swimbait
BraidOnly 3 left!The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...
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Original price $5.29 - Original price $12.02Original price $5.29 - Original price $12.02Original price $5.29$1.49 - $3.99$1.49 - $3.99Current price $1.49| /
Braid Betta Bait Inshore and Offshore Jig
Braid10+ in stockTake your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...
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Original price $20.72 - Original price $28.91Original price $20.72 - Original price $28.91Original price $20.72$4.54 - $8.99$4.54 - $8.99Current price $4.54| /
Braid Tantrum Magnum Jointed
BraidOnly 3 left!The Braid Tantrum Magnum Jointed Lures are perfect for trolling or casting to feeding fish. Tuna, Dorado, Wahoo, Stripers and other surface feeders...
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Original price $7.00 - Original price $7.59Original price $7.00 - Original price $7.59Original price $7.00$1.73 - $2.32$1.73 - $2.32Current price $1.73| /
Braid Kuru Kuru Inshore Jig
BraidOnly 5 left!Take your jig fishing to a whole new level with Braids Kuru Kuru Jig. Designed and fished by internationally acclaimed angler Dennis Braid. A prove...
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Original price $9.75 - Original price $14.26Original price $9.75 - Original price $14.26Original price $9.75$3.99 - $4.99$3.99 - $4.99Current price $3.99| /
Braid Marauder Metal Saltwater Jig
BraidOnly 8 left!Braid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...
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Original price $4.49 - Original price $18.74Original price $4.49 - Original price $18.74Original price $4.49$2.99 - $7.99$2.99 - $7.99Current price $2.99| /
Braid Slammer Saltwater and Inshore Jigs Prism Series
Braid10+ in stockAll Jigs come with super strong treble hooks. Take your jig fishing to a new level with BRAID's Slammer Jigs designed and tested by internationally...
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Original price $20.11Original price $20.11 - Original price $20.11Original price $20.11Current price $5.99$5.99 - $5.99Current price $5.99| /
Braid Tantrum Jointed Diver 6" 1 Oz
BraidOnly 8 left!This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...
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Original price $18.60 - Original price $26.39Original price $18.60 - Original price $26.39Original price $18.60$5.77 - $11.99$5.77 - $11.99Current price $5.77| /
Braid Ten Pin Pre Rigged Surface Trolling Lure
BraidOnly 1 left!Dennis Braid's favorite trolling lure. Braid Ten Pin’s irresistible, injured baitfish action and frantic, holographic eyes are unmatched for all ga...
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Original price $14.11 - Original price $24.20Original price $14.11 - Original price $24.20Original price $14.11$4.99 - $13.04$4.99 - $13.04Current price $4.99| /
PlayAction Braid Braid Runner
Braid10+ in stockThe most advanced subsurface trolling lure of its kind on the market today. The stainless steel trolling lure produces fish attraction flash and vi...
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Original price $16.39 - Original price $19.39Original price $16.39 - Original price $19.39Original price $16.39$6.99 - $7.49$6.99 - $7.49Current price $6.99| /
Braid Blackjack Saltwater Trolling Lure w/ Double Claw Hooks
Braid10+ in stockThis Play Action Braid Blackjack can be trolled up to 18 knots, giving the angler every opportunity to land trophy king mackerel, dolphin, wahoo, t...
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Original price $12.99 - Original price $13.99Original price $12.99 - Original price $13.99Original price $12.99$4.59 - $5.69$4.59 - $5.69Current price $4.59| /
Braid Saltwater EZ Leader - Popping
BraidOnly 3 left!4 Meters, suggested rod length 8'6". 3 Meters suggested rod length 7'6" Designed for popping and jigging, this leader features an Aussie Braid tip ...
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Original price $17.54Original price $17.54 - Original price $17.54Original price $17.54$7.64 - $8.99$7.64 - $8.99Current price $7.64| /
Braid Minnow 145 6" 1 oz.
BraidOnly 5 left!This surface plug, can be cast or trolled for surface feeding fish. It has a tight wobble and highly reflective finish that fish cannot resist. Wit...
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Original price $21.98 - Original price $35.84Original price $21.98 - Original price $35.84Original price $21.98$4.99 - $6.99$4.99 - $6.99Current price $4.99| /
Braid Fin Flyer Swimmers
BraidOnly 3 left!Braid Product’s Swimmer Fin Flyer pops, darts and swims behind the boat while being trolled at both high and low speeds. The Swimmer’s silhouette i...
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Original price $17.07Original price $17.07 - Original price $17.07Original price $17.07$7.12 - $8.07$7.12 - $8.07Current price $7.12| /
Braid Tantrum Fin-Tail Long 200 10" 7 Oz Qty 1
Braid10+ in stockBraid Tantrum Fin Tail 200 and Fin Tail 200 Long are some of the most realistic jigs to ever hit the market and work great for all styles of verti...
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Original price $33.99Original price $33.99 - Original price $33.99Original price $33.99Current price $12.99$12.99 - $12.99Current price $12.99| /
Braid Slammer Jigs Set of 4 w Free Jig Box
BraidOnly 7 left!Includes 4 jigs: 1/2 oz, 1.15 oz,, 1.6 oz, 2.25 oz. Comes in a free jig box. Take your jig fishing to a new level with BRAID's Slammer Jigs designe...
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Original price $22.70Original price $22.70 - Original price $22.70Original price $22.70Current price $5.11$5.11 - $5.11Current price $5.11| /
Braid Frantic Flyer 7" Swimmer QTY 2
Braid10+ in stockThe Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...
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Original price $27.85 - Original price $37.14Original price $27.85 - Original price $37.14Original price $27.85$11.17 - $14.89$11.17 - $14.89Current price $11.17| /
Braid Tantrum Popper Stopper
Braid10+ in stockTantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave this a...
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Original price $22.70Original price $22.70 - Original price $22.70Original price $22.70Current price $3.99$3.99 - $3.99Current price $3.99| /
Braid Frantic Flyer 7" Teaser QTY 2
Braid10+ in stockThe Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...
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Original price $49.99Original price $49.99 - Original price $49.99Original price $49.99Current price $9.99$9.99 - $9.99Current price $9.99| /
Bombay Tackle Saltwater Fishing Harness
Braid10+ in stockBombay Tackle Saltwater Harness Ultralight Design Fully Adjustable Straps Stainless Steel Reel Clips Dropstraps Included Ideal for 40-60lb line