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The Flutter Shad mimics a Shad fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in the ideal strike position when falling. Lift and drop to create a falling shimmy action or snap the rod tip to impart an erratic twitch action. The result is a strobing flash, that triggers predatory gamefish.LiveTarget FSJ70SK201 Flutter Shad-Jigging Spoon, 2 5/8", 1ozSilver/Blue