Grab an additional
15% Off All Jigs AND soft baits
Discounts added to cart. For a limited time.
Shop Jigs Shop softbaits
fresh deals
New inventory daily
Brand Names. Closeout Prices.
Shop New Arrivals
Incredible savings
Daily Deals
Each day we randomly drop the price below our already lowest posted price for 24 hours!
Shop Daily Deals

Not your average retail fishing store

Closeout and liquidation fishing tackle at the best prices on the internet. Check back frequently, our inventory changes constantly. sells fishing lures, rods, reels and more. With over 1000 different fishing brands in a given year, you are bound to find some treasures. Exceptional discount fishing tackle for sport and commercial fishing is what we do, since 1997.

Buy Wholesale

Fishing Guides, Tackle Shops, Re-Sellers, Marinas and more. Get an extra discount in addition to our already low discounted prices. Including all sales! Low Minimums, Free Shipping, Instant Approval. CLICK HERE


Its easy! Simply log in, click REWARDS! at the top of the home page and click redeem rewards to get your cash. Grab the coupon code that you can apply to your cart and checkout.

Please note, we do not offer rewards to our wholesale customers at this time.

We ship everyday between 11-2Ppm PST and almost every order is shipped out the same or next business day. For more information please check our Help and Support section.

Yes! We only sell what we carry, we don't drop ship and all orders are processed within 1 business day. Additionally, we show you exactly how many items we have in stock for each product.

Many of our items sell out fast so be sure to check out our New Arrivals, Clearance, and Daily Deals frequently!

We buy discounted, brand new fishing tackle direct from manufacturers and distributors. Our mission since 1997 has been to pass that savings to our customers so we all can make fishing more afordable and accessible to everyone.

You can return a product for a refund within 30 days or purchase. For more information please visit our Refund and Returns policies.

We have fishing lures, rods, reels, terminal tackle and accessories for all types of fishing! Saltwater, Bass and other Freshwater species, we have you covered.