Bass Pro Shop

These kits are ideal if you already have lures and just need a variety of hooks for different rigging styles like Texas or Carolina rigs. A versati...

These kits are ideal if you already have lures and just need a variety of hooks for different rigging styles like Texas or Carolina rigs. A versati...

The Sworming Hornet "The Swarm" is a specialized umbrella rig designed to mimic a school of baitfish. In the Arkansas Shiner color scheme, it typic...

The Storm Rattlin' Chug Bug covers a lot of topwater water in one bait when bass, pike, and other predators start blasting baitfish near points, we...

Deceptively simple, the Jackall Rhythm Wave Swimbait delivers a perfectly balanced presentation that stands head-and-shoulders above standard swimb...

This baitfish imitator triggers explosive strikes. Lifelike features combine with a perfect baitfish profile and a bright trailing blade to create ...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visi...

Ideally suited for fishing heavy cover in both fresh and saltwater environments, the Z-Man Texas Eye TeXL Jighead offers a weedless design that max...

There’s no denying that the Yamamoto 5” Senko is one of the best baits ever created and is very often imitated, but never duplicated. Following in ...

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

The V&M Wild Thang series is all about “wild” action, which is why the V&M Wild Thang Craw is designed with fluttering J-shaped claws that ...

The Gambler Cane toad has been responsible for putting money in a lot of tournament anglers pockets. The Gambler Cane toad offers a very unique swi...

Attracting more bites with proprietary fur-embedded claws, the Rabid Baits Rabid Craw is a revolutionary and highly realistic compact crawfish imit...

The Big Bite Baits Suicide Shad is an unrigged, 5" paddle tail swimbait. It has a slender body, thin tail section, and big paddle tail that produce...

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk...

The Buckeye Lures Freestyle Jighead, designed in collaboration with legendary bass pro Brent Ehrler, is a game-changer for swimbait fishing!Its fre...

When the bite gets tough and the fish are pressured, throwing a finesse worm can make the difference between catching a limit and going home empty ...

These Boo Jigs from Booyah Bait Co. are very impressive! Booyah! uses 50 strands of high quality silicone material to produce full, thick skirts so...

Pairing the flash of a willow blade with the weedlessness of an EWG hook, the VMC Heavy Duty Weighted Willow Swimbait Hook will make a welcomed add...

Designed in collaboration with MLF pro angler Drew Gill, the Big Bite Baits Drew Gill Nekorama Worm is built for performing on the biggest stage in...

The Keitech Little Spider is making a comeback! The Spider has become a cult favorite since Keitech discontinued it several years ago. The design r...

Unlike any other blade bait on the market, the Jackall Keeburn Blade Bait is comprised of a unique mixture of metal and circuit board material that...

The new Yama Frog glides easily on the surface of the water with an extreme kicking action even at the slowest speeds. The perfect solution for buz...

Keitech is known for their innovative designs, and they've done it again with the Keitech Easy Shiner. Featuring a sleek profile and an incredible ...

The LIVETARGET Hollow Body Commotion Mullet features a highly realistic profile and color scheme that is sure to attract big fish up and down the c...

A hybrid of sorts, the Owner Shakey Football Head Green Pumpkin combines the always-effective stand-up design of a shakey head with a football shap...

Grass is a factor practically anywhere you fish bass and the FT Flipping Jig is purpose built to handle the thickest vegetation with ease. Built wi...

Offering a large meal for big bass, the Mister Twister Mag 12 Buzz Worm delivers a deadly combination of tail action and body vibration. Built with...

The Frog Factory Ribbit Frog carries on the storied tradition of the original Stanley Ribbit Frog, now under the Frog Factory brand. Known for its ...

There’s no doubt that fishing a swimbait produces quality bites. The Jenko Booty Shaker Swimbait, on the other hand, is made for catching those tro...

An ultra-realistic shad profile swimbait that mimics the most prolific freshwater forage species, the Z-Man Shadtron LT Swimbait is built with a ro...

The L092G is a weighted extra wide gap hook many bass anglers love for soft plastic worms, swimbaits, or top water toads. Available in two differen...

The Eagle Claw Lazer Sharp Worm Z-Bend Hooks is the ideal choice for a wide-variety of worm fishing applications. The Z-Bend makes for stable riggi...

Molded using LIVETARGET’s multi-injected color technology, the LIVETARGET ICT Finesse Worm features a 3-dimensional color pattern and transparent e...

Gamakatsu’s innovative G-Lock hook locks soft plastics tight and secure in any situation. Designed for use in heavy cover, Gamakatsu’s exclusi...

Zoom's Tiny Brush Hogs are one of the best baits when the bite slows in tough conditions. The Tiny Brush Hog can be fished on a wide variety of rig...