Bass Pro Shop

Bill Norman Lures have been a long-standing staple in the fishing industry, providing quality, 100% American-made lures to suit the demands of angl...

The Bomber Jointed Magnum Long A is big in size and absolutely massive in strike-inducing action. This upsized Long A is jointed to kick out more w...

The Strike King Hack Attack Heavy Cover Swim Jig was designed by Bassmaster Elite Series veteran, Greg Hackney to be fished in and around the heavi...

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into a...

The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Whether you are a weekend warrior or a s...

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 6.25 Crankbaits feature a slow rise ...

Designed with the help of renowned jig fisherman, Denny Brauer, the Strike King Denny Brauer Structure Jig offers an increased strike-to-hookup rat...

Fine-tuned to produce a constant hard-pulsing vibration without fouling, the Strike King Thunder Cricket Gold Vibrating Jigs are built around Strik...

The Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and is en...

The Strike King KVD 300 Jerkbait is the result of close to two years of designing and testing by Kevin VanDam, one of the most renowned jerkbait an...

The Gambler GOAT Swim Jig is a new skirted jig from Gambler designed to be most heavy duty jig in their swim jig lineup. The GOAT (Greatest of All ...

A creature bait all the way, the Netbait Mad Paca is a soft plastic lure designed to offer anglers a bit bulkier bait with tons of action. Utilizin...

The NetBait Tiny Paca Chunk emerges as America's favorite Jig Trailer, offering a substantial upgrade in vibration and action for any type of jiggi...

The NetBait Tiny Paca Craw w/Baitfuel Infusion emerges as an exceptionally versatile soft plastic craw bait, combining patented Paca Technology wit...

Designed by B.A.S.S. Elite Series Pro Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmen...

The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the top-selling Gary Yamamoto Zako. Other than the paddle tail, the Kickin' Zako...

Berkley's development of the Chigger Craw has once again raised the bar when it comes to realistic soft plastics. The Berkley Chigger Craw is desig...

Designed in conjunction with Strike King prostaff to create a ribbon-tail worm loaded with big bass attraction, the Strike King Perfect Plastic Zeu...

Gambler's 4" Ugly Otter is fast becoming a bait that bass anglers worldwide must have in their arsenal. Gambler designed the bait with two small pa...

Designed by BASS Elite Series pro and noted jig fishing specialist, David Walker, the Z Man David Walker’s Crosseyez Flippin’ Jig is built for fish...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Turn more bites into hook-ups with the penetrating power of the world's one and only surgically sharpened hook! Tested and proven by tournament pro...

Designed to have a metallic squealing sound along with a unique audible knock, the Prototype Lures Guerilla Buzz Buzzbait delivers rambunctious top...

The Roosta Popper 45 is designed to be used for straight retrieve popping and blooping. The low splash, high bubble retrieve is useful for fish tha...

From end-to-end, the Z Man Project Z Chatterbait is loaded with premium components to give anglers a tournament-grade offering that’s ready for the...

Z-Man Palmetto BugZ are a 4 inch soft plastic creature bait with a "beaver-style" ribbed body and flat twin tail appendage design like that first p...

A versatile crawfish profile with claws that flap wildly on the fall and retrieve, the Z-Man Hella Crawz are ideally suited for a wide variety of f...

The Z-Man FattyZ are 5 inch soft plastic worms thick, straight tail worm profile with a particularly bulbous tail. When FLW Tour pro, Luke Clausen,...

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into a...

Designed for situations when you need to downsize your profile, the Berkley Power Blade Finesse Colorado Willow Spinnerbait offers a scaled down pr...

The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. The Skitter V topwater bait features an exclusive design that radically alters t...

Like the highly popular Speed N, this slightly downsized version offers a tight pitch-and-roll action that makes it ideal for spring and fall bass ...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be uti...

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 6.25 Crankbaits feature a slow rise ...

The product of collaboration between Strike King and tournament fishing legend, Kevin VanDam, the Strike King KVD Toad Buzz Buzzbait generates a pr...

The Strike King Pro Model Series 3 is a 2 inch, 1/4 ounce medium diving crankbait designed to target the 8 foot depth range. It has a relatively sm...

Bass, crappie, trout, and panfish won’t know what hit them when you tie on the Jenko Fishing Shinobi Shad Spybait. A downsized spybait for ultra fi...

The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure at...

The Strike King Tour Grade Weedless Ned Jig Head is a flat-bottom Ned rig jighead with a wire weedguard. It features a unique head shape that makes...

Introducing the Berkley Dime Size 4 Crankbait, a highly versatile fishing lure that masterfully combines the captivating balsa wood type action wit...

For the first time, apply the walk-the-dog style technique below the water surface. Cast it out, let it sink and get ready to see Rapala's X-Rap at...

A time-tested classic, the Rapala X-Rap 08 is an industry-leading jerkbait that allows anglers to define the cadence for maximum effectiveness. Whe...

Whether you’re targeting suspended spotted bass, lethargic largemouth, or roaming smallmouth, the Berkley Fusion19 Snap Jig delivers a versatile ac...

The Strike King Squadron Weedless Swimbait Jighead is a Weedless Swimbait Jighead. Strike King Lure Company is pleased to announce the weedless ver...

Expanding the range of exceptionally popular Rage Tail Series plastics, the Strike King Midsize Rage Bug provides anglers with an intermediate prof...

The Jenko Crappie Crank is the most versatile crappie crank bait on the market. Its unique design allows you to pull this crank bait at depths from...

Introducing the all-new Zoom Brush Craw, a Soft Craw-Bait meticulously crafted to consistently lure in big bass with every cast!Drawing inspiration...