Hardbaits

The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being made from hard p...

The Berkley Shallow Money Badger Crankbait - 2.5 Inch is a compact, shallow-diving lure (3 to 6 feet) built for high performance in structure-heavy...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 3/8oz features ...

Introducing the Braid Tantrum Popper Stopper, the ultimate fishing lure designed to revolutionize your fishing experience. This innovative popper ...

Blade baits are thin metal fish shaped lures designed for deep water particularly for bass, walleye and pike  They create tight, intense vibrations...

Experience the thrill of fishing like never before with the FAS Segmented Jointed Swimbaits 4" 3/5 Oz Multi Color Qty 5 in plastic box. This set o...

Discover the ultimate fishing companion with the Halco C-Gar 120 4-3/4" 1-1/2 Oz, a premium weighted stick bait designed to enhance your angling e...

The Halco Laser Pro Lure is designed with the latest in lure technology. The outer body has extra secure hook anchoring and towing points that are ...

Introducing the Halco Laser Pro 45 1/4 Oz 1-3/4", a game-changing hard body lure designed for serious anglers. This innovative lure boasts a slow ...

The Halco MAX 110 is a versatile saltwater angling powerhouse, designed to excel in trolling, jigging, and even casting!Its streamlined body and ex...

The Halco Rooster Popper 135 Topwater Popper is a precision-crafted lure designed to attract and land large fish!Its powerful popping action, achie...

The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a precision-crafted lure designed to attract and land massive fish!Its powerful popping...

Introducing the Jansen Tackle Baja Diver, your ultimate fishing companion designed for serious anglers. This innovative trolling lure comes in two...

Experience the thrill of fishing like never before with the Jansen Tackle Cabo Killer, a premier fishing lure designed by surf fishing legend Step...

Unleash your fishing potential with the Jansen Tackle Killer Stick 2oz. This innovative sinking stick bait is designed for serious anglers seeking...

Introducing the Jansen Tackle Sinking Rooster Ripper, your ultimate companion for achieving unparalleled fishing success! This innovative submersi...

The Kamooki SmartFish® features a smooth, laterally compressed bait fish body, and assumes a natural head-down, tail-up profile when its unique, pr...

Elevate your fishing experience with the Lindy Glow Streak Includes Glow Sticks Qty 1, the ultimate rippin' style lure designed for both ice fishi...

Discover the unmatched performance of the Rapala Ott's Garage Tiny 4 Crankbait 2-1/4" 5/16 Oz, meticulously crafted for anglers who demand precisi...

Superior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog." The weig...

The fast acting, tight wobbling, and hard-charging SPRO Speed Demon 55 is a new, durable, shallow diving crankbait. Designed by Major League Fishin...

The Storm Rattlin' Chug Bug covers a lot of topwater water in one bait when bass, pike, and other predators start blasting baitfish near points, we...

This Crankbait charges into uncharted territories with speed and finesse, captivating bass with its irresistible dance and stunning good looks. Its...

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

Experience the ultimate in fishing performance with the Strike King KVD Jerkbait 300 4-3/4" 3/4 Oz. Designed by legendary angler Kevin VanDam, thi...

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Flatfish are a very popular lure here in the Northwest, but when it comes down to the wire this lure is versatile and won't disappoint. Due to Char...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

Introducing the Yo-Zuri Hardcore Vibe Lipless Crankbait 75S 3" 3/4 Oz, your ultimate fishing companion designed for serious anglers. This expertly...