Hardbaits

Enhance your fishing arsenal with the Bagley Flat Balsa B2 #2 2.75" 3/8 Oz, the ultimate cold-water cranking machine designed to elevate your fish...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

Introducing the Braid Tantrum Popper Stopper, the ultimate fishing lure designed to revolutionize your fishing experience. This innovative popper ...

Blade baits are thin metal fish shaped lures designed for deep water particularly for bass, walleye and pike  They create tight, intense vibrations...

Experience the thrill of fishing like never before with the FAS Segmented Jointed Swimbaits 4" 3/5 Oz Multi Color Qty 5 in plastic box. This set o...

Discover the ultimate fishing companion with the Halco C-Gar 120 4-3/4" 1-1/2 Oz, a premium weighted stick bait designed to enhance your angling e...

The Halco Laser Pro Lure is designed with the latest in lure technology. The outer body has extra secure hook anchoring and towing points that are ...

Introducing the Halco Laser Pro 45 1/4 Oz 1-3/4", a game-changing hard body lure designed for serious anglers. This innovative lure boasts a slow ...

The Halco MAX 110 is a versatile saltwater angling powerhouse, designed to excel in trolling, jigging, and even casting!Its streamlined body and ex...

The Halco Rooster Popper 135 Topwater Popper is a precision-crafted lure designed to attract and land large fish!Its powerful popping action, achie...

The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a precision-crafted lure designed to attract and land massive fish!Its powerful popping...

Experience the thrill of fishing like never before with the Halco Slidog 105 1 Oz 4". This innovative sliding stickbait is designed for anglers wh...

Unlike any other blade bait on the market, the Jackall Keeburn Blade Bait is comprised of a unique mixture of metal and circuit board material that...

Introducing the Jansen Tackle Baja Diver, your ultimate fishing companion designed for serious anglers. This innovative trolling lure comes in two...

Experience the thrill of fishing like never before with the Jansen Tackle Cabo Killer, a premier fishing lure designed by surf fishing legend Step...

Unleash your fishing potential with the Jansen Tackle Killer Stick 2oz. This innovative sinking stick bait is designed for serious anglers seeking...

Introducing the Jansen Tackle Sinking Rooster Ripper, your ultimate companion for achieving unparalleled fishing success! This innovative submersi...

The Kamooki SmartFish® features a smooth, laterally compressed bait fish body, and assumes a natural head-down, tail-up profile when its unique, pr...

Elevate your fishing experience with the Lindy Glow Streak Includes Glow Sticks Qty 1, the ultimate rippin' style lure designed for both ice fishi...

Experience the thrill of topwater fishing like never before with the Lunkerhunt Link Jointed Top Water. This innovative lure features a unique hin...

Unlock your fishing potential with the Rapala DT-4 Floating Crankbait 5/16 Oz 2", a revolutionary lure designed for serious anglers seeking unmatc...

Discover the unmatched performance of the Rapala Ott's Garage Tiny 4 Crankbait 2-1/4" 5/16 Oz, meticulously crafted for anglers who demand precisi...

Elevate your fishing experience with the Savage Gear Glass Minnow, the ultimate tool for both offshore and inshore fishing enthusiasts. This exper...

The fast acting, tight wobbling, and hard-charging SPRO Speed Demon 55 is a new, durable, shallow diving crankbait. Designed by Major League Fishin...

The Storm Rattlin' Chug Bug covers a lot of topwater water in one bait when bass, pike, and other predators start blasting baitfish near points, we...

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk...

The Sworming Hornet "The Swarm" is a specialized umbrella rig designed to mimic a school of baitfish. In the Arkansas Shiner color scheme, it typic...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

Introducing the Yo-Zuri Hardcore Vibe Lipless Crankbait 75S 3" 3/4 Oz, your ultimate fishing companion designed for serious anglers. This expertly...