Hardbaits

The Heddon Moss Boss is indeed the 'boss' when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. The Mo...

The original suspending minnow - each Smithwick Suspending Rattlin Rogue is carefully designed and engineered to run true and suspend perfectly rig...

The Bomber Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to ...

The Bomber Saltwater Grade Mullet is a slow-sinking twitch/walking lure that catches all species of inshore gamefish, including speckled trout, red...

The Norman Speed N has all the features anglers want in a crankbait for cold water fishing Same size and weight as the Deep Little N Tight wobble ...

The Cotton Cordell Red-Fin Lure works well with being twitched on top. It can run erratically with a twitch-twitch-pause retrieve action. This wake...

Take the classic strike-producing action and sound of the legendary Jitterbug lip and add the tail-wagging action of a jointed lure and you've got ...

Rebel Micro Critters Crankbait 3 Pack - When heading out to a favorite fishing spot, anglers like to arm themselves with the proven Rebel Micro Cri...

The action designed into the Bomber® Jointed Long A™ imparts a tight wiggle combined with a gentle rolling to give it a true, lifelike swimming act...

The Rebel Teeny Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the Rebel Wee-Frog is the only frog...

A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-pa...

Square bill crankbaits catch bass 12 months out of the year, and none do better than the BOOYAH XCS with its bite attracting subtle wiggle. Because...

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

The Walking Haint 125 is loaded with features to trigger topwater strikes. It easily walks back and forth with the slightest rod twitch and casts l...

With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in sha...

The Heddon Pop'n Image is a truly realistic topwater lure that pops and walks the dog with ease. The versatile Pop'n Image allows anglers to accomp...

The Wally Diver has proven that its slender profile and tight wiggle produce big walleyes, and bass, too. The Wally Diver’s fame began on the Great...

The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mi...

The Bomber Saltwater Long Shot slender minnow bait was engineered to maximize four main characteristics that make up a fish-catching machine. First...

A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-pa...

A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-pa...

The low pitch (LP) Badonk-A-Donk topwater lure is perfect for calm days and clear water. If it’s explosive topwater action you’re looking for, you ...

The Kenders K-Rip Mini Vibe Bait is intended to be fished vertically in open water or employed as ice fishing jigs. The K-Rip, Kenders' little vers...

The 8 foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek fla...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

A combination sharply appealing visual features, a crisp erratic action, heavy duty hardware and infallible inner strength to deliver the sub-surfa...

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to ...

Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied singl...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has ...

The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater waking acti...

There's nothing sneaky about the way these Tackle HD Crank-Heads catch fish! The Tackle HD Crank-Head is designed to always run true right out of t...

The Tackle HD Square Bill crankbait is perfect for shallow water, power fishing. The square bill design and unique action will constantly search wi...

Because most bass anglers would fish 365/24/7 if they could, SPRO® expands their fishing season for when the water gets colder and the bass get har...

A deep-water problem solver, the Vibe Blade Bait can plummet to a desired depth in seconds. It's exceptional vibration drives fish wild, and like m...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

Buster, the name describes its action, it busts the water with every jig! And its amazing 3D eyes attract the biggest Fish! The Buster is a floatin...

Freshwater as well as some salt water!The broken back allows the lure to swim like a real fish

The 3-inch ⅓ oz diving frog cast like a rocket, yet swims like a frog!Use on large bass and it is great for Florida waters!

The Link features a hinged two bait approach with a reinforced internal stringer. The result is an easy to use bait that floats high, has a extreme...

The Moonshine Lures Fat Bottom Shiver Minnow comes from a name you know and love! This minnow lure is perfect for a wide range of species, from wal...

The Moonshine Lures Shiver Minnow series are high-quality UV lures designed to catch various species, including salmon, trout, walleye, pike, muski...

This beauty's wide wobble action combined with our signature "bloody red" gills will grab the attention of any monster trophy. Features a chambered...

Because most bass anglers would fish 365/24/7 if they could, SPRO® expands their fishing season for when the water gets colder and the bass get har...

The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that runs 8 to 15 feet deep. The benchmark other crankbaits are measured ...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been ...