Hardbaits

Introducing the Bagley Balsa Wake 1, 2" 5/16 Oz, the ultimate lure that combines the best features of both a topwater and a crankbait! Designed fo...

Introducing the Bay Rat Lures Long Deep 5-1/4", the ultimate fishing companion for serious anglers looking to enhance their catch rate. Expertly c...

Introducing the Berkley Frittside 5 Biggun 2-4/5" 3/7 Oz, a revolutionary crankbait designed by legendary angler David Fritts. This bait combines ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

Unleash the ultimate fishing experience with the Bill Lewis Rat-L Trap Mag-Trap 3/4 Oz 3.5". This exceptional lure is engineered to attract a wide...

Introducing the Braid Tantrum Popper Stopper, the ultimate fishing lure designed to revolutionize your fishing experience. This innovative popper ...

Introducing the Braid Viper Double Big Game Segmented Swimbait, a revolutionary fishing lure crafted by acclaimed saltwater angler, Dennis Braid. ...

Elevate your fishing game with the FAS Chatterbaits With Sequin and Tassel Tail 7/16 Oz. Designed for both amateur anglers and seasoned pros, thes...

Experience the thrill of fishing like never before with the FAS Segmented Jointed Swimbaits 4" 3/5 Oz Multi Color Qty 5 in plastic box. This set o...

Discover the ultimate fishing companion with the Halco C-Gar 120 4-3/4" 1-1/2 Oz, a premium weighted stick bait designed to enhance your angling e...

Introducing the Halco Laser Pro 45 1/4 Oz 1-3/4", a game-changing hard body lure designed for serious anglers. This innovative lure boasts a slow ...

The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a precision-crafted lure designed to attract and land massive fish!Its powerful popping...

Experience the thrill of fishing like never before with the Halco Slidog 105 1 Oz 4". This innovative sliding stickbait is designed for anglers wh...

This tasty little size has added a whole new dimensions to the Slidgo range. The perfect small baitfish size to cast at smaller model trivially, ta...

Introducing the Island X Sidewinder Minnow (Sinking) 3.75" 3/4 Oz, meticulously crafted to elevate your fishing game. This innovative stick bait i...

Introducing the Jansen Tackle Baja Diver, your ultimate fishing companion designed for serious anglers. This innovative trolling lure comes in two...

Experience the thrill of fishing like never before with the Jansen Tackle Cabo Killer, a premier fishing lure designed by surf fishing legend Step...

Unleash your fishing potential with the Jansen Tackle Killer Stick 2oz. This innovative sinking stick bait is designed for serious anglers seeking...

Introducing the Jansen Tackle Sinking Rooster Ripper, your ultimate companion for achieving unparalleled fishing success! This innovative submersi...

The Kamooki SmartFish® features a smooth, laterally compressed bait fish body, and assumes a natural head-down, tail-up profile when its unique, pr...

Elevate your fishing experience with the Lindy Glow Streak Includes Glow Sticks Qty 1, the ultimate rippin' style lure designed for both ice fishi...

Luhr Jensen Kwikfish X-Treme lures are strong, durable, full-throttle, wide-action lures that challenge gamefish both small and large. The aggressi...

Experience the thrill of topwater fishing like never before with the Lunkerhunt Link Jointed Top Water. This innovative lure features a unique hin...

Introducing the MirrOLure C Eyes Pro Dog Jr. 4" 3/4 oz., your ultimate companion for successful fishing adventures! Designed with precision and pe...

Experience the ultimate fishing companion with the Rapala Ott's Garage Slim 6 Crankbait 2-3/4" 1/2 Oz. Born from the passion of professional angle...

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

Unleash your fishing prowess with the Savage Gear Freestyler V2 5" 1.5 Oz Qty 1. This iconic stick bait has been expertly designed to mimic the er...

Elevate your fishing experience with the Savage Gear Glass Minnow 3" 5/8 Oz, the ultimate tool for both offshore and inshore fishing enthusiasts. ...

Elevate your fishing game with the Spro Carbon Blade TG 1/2 Oz, engineered for the dedicated angler who knows that the right lure can make all the...

Because most bass anglers would fish 365/24/7 if they could, SPRO® expands their fishing season for when the water gets colder and the bass get har...

Introducing the Spro John Crews Little John 50 1/2 Oz – the ultimate shallow-running crankbait designed for anglers who demand performance and pre...

Introducing the Spro Outsider Crank Sr 55 2.17" 3/8 Oz, the ultimate crankbait designed for serious anglers seeking to revolutionize their fishing...

The fast acting, tight wobbling, and hard-charging SPRO Speed Demon 55 is a new, durable, shallow diving crankbait. Designed by Major League Fishin...

The SPRO Wameku Shad 70 lipless crankbait was designed by MLF Angler Shinichi Fukae. The word wameku (wah-MEH-ku) means “to shout” in Japanese, and...

Catapult is a great casting lure! It is a casting plug designed to reach the fish breaking the water! A sinking lure that comes to the surface when...