The muddler minnow is designed to represent sculpin patterns and baitfish.  It’s most effective when stripped against the current to imitate baitfi...

Due to its UV-reactive paint, the Mepps® Comet Tru-V Spinner is highly visible to fish in the low-light places where they live, such as deep water ...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

The Berkley Gulp! 2 1/2 Inch Scented Minnow is a game-changing bait designed to cater to the taste preferences of bass and walleye!This innovative ...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, th...

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has ...

Experience the game-changing Kalin's Google Eye Hair Jig featuring its patented "Glass Rattle" Shockwave System, designed to attract fish and trigg...

YUM Bait Company has created the greatest innovation in soft plastic lures packaged in bulk! Introducing the YUM Mighty Bag, a sectioned bag design...

Pull in bigger fish with the powerfully attractive SpinFish® Trolling Plug from Yakima Bait®. The pull-apart bait chamber can be filled with bait o...

Imitating the look of baitfish with a touch of color, we built several patterns with dark top feathers and lighter bellies. This black over cerise ...

This handy package covers all bases. You get the tube color of your choice, paired with the1/64 oz. jig head.  Do Crappie and Trout come to mind?

Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productive lures ever invented. Th...

Molded with a familiar stick worm profile that has proven to be absolutely irresistible to bass, the NetBait BaitFuel Ion Worm uses top-of-the-line...

The ultimate swimming worm, this 6” beefy profile is equipped with our exclusive curved paddle tail for maximum commotion on all retrieves speeds, ...

Super scented sand worms are perfect for most any inshore saltwater fish: spots, croakers, trout, redfish, and sand perch. Strong sent attracts fis...

FishSeeUV™ - The scientific premise of UV lures is simple, fish see colors as if they were under a black-light. Fish identify each other by using u...

Excellent for blue fish, Spanish mackerel, trout and any fish that feeds on small fish Melt and roll using short, sharp reed shakes to produce a d...

Offering the powerful performance needed to stand up to grumpy bass in a variety of cover, the Berkley Flippin Jig is ready to muscle trophy fish t...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater waking acti...

A turbo-charged Panther Martin upgrade of the classic willow blade using our original shaft through the blade design with Panther Martin's unique c...

Mepps Plain Aglia Spinners are the "Original French Spinners" and are the World's #1 fishing lures. These spinners have a classic design and superi...

Mustad Shad/Darter Jig Head lures are part of the elite jig head series by Mustad. They are the product of intensive work with the Mustad Pro-staff...

Be sure to entice a bite with the Z-Tail’s high-pitch, tight swing tail action on both retrieval and fall. Mezashi Minnows are built with Japanese ...

Perfect for the targeting Crappie, Mustad’s Micro Finesse Baits excel at displacing water and enticing bites. Each worm bait in the range have been...

Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar Lures feature a special technology that makes them...

Sometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it se...

Working in tandem with your favorite jig, chatterbait, or swim jig, the Lunkerhunt Tandem Trailer is another great addition to Lunkerhunt’s HIVE se...

The Rattle Spud is a small jigging spoon with a lot of noise. It features: loud water-tight glass rattles, multi-faceted surfaces that reflect ligh...

There are times when you just have to cover water to find fish. The Lunkerhunt Finesse Swimbait is a great tool for covering water and catching fis...

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile cr...

Fishing Spoons have been around for a long time, and are a staple bait with no room for innovation….or so you might think. Think again: The new Lun...

The Ahi USA Sabo Squid Heads are a true squid imitator that offers realistic appearance and action fish can't resist. Drop the Sabo Squid head down...

The Ahi USA Sabo Squid Heads are a true squid imitator that offers realistic appearance and action fish can't resist. Drop the Sabo Squid head down...

The realistic bait fish profile and split-tail design of the Tackle HD Forked Minnow will drive fish crazy. Built to mimic the real thing, this bai...

The new Tackle HD Leech is extremely sleek and slithery, just like the real thing, without the hassle of trying to rig one. Rig it or jig it—this s...

Tackle HD brings yet another popular bait to the market! Bass love chomping on lizards any time of year, but especially hate them during the spring...