Ball Bearing Swivel: The top section contains internal stainless steel ball bearings designed for high-speed, smooth rotation to prevent fishing l...

These kits are ideal if you already have lures and just need a variety of hooks for different rigging styles like Texas or Carolina rigs. A versati...

These kits are ideal if you already have lures and just need a variety of hooks for different rigging styles like Texas or Carolina rigs. A versati...

Coral Sabiki Rigs are pre-tied saltwater fishing setups designed specifically for catching baitfish such as mackerel, herring, and sardines. These ...

Blade baits are thin metal fish shaped lures designed for deep water particularly for bass, walleye and pike  They create tight, intense vibrations...

The ProFISHiency Krazy Americana Dock combo features a 34″ fiberglass rod making it the perfect size for fishing around docks! The 5.2:1 gear ratio...

The Sworming Hornet "The Swarm" is a specialized umbrella rig designed to mimic a school of baitfish. In the Arkansas Shiner color scheme, it typic...

Realism and performance are what drove Freedom Tackle to build their Swimbait Head jigs. Performance starts with the FT proprietary no-slip trailer...

Try a Jenko Crappie Crankbait with its unique rattling system and colors that drive crappie crazy! The Jenko Fishing Crappie 2" Crankbait has a ver...

The Storm Rattlin' Chug Bug covers a lot of topwater water in one bait when bass, pike, and other predators start blasting baitfish near points, we...

Deceptively simple, the Jackall Rhythm Wave Swimbait delivers a perfectly balanced presentation that stands head-and-shoulders above standard swimb...

This baitfish imitator triggers explosive strikes. Lifelike features combine with a perfect baitfish profile and a bright trailing blade to create ...

The President XT low profile baitcast reels are lightweight and comfortable to hold. No detail was ignored during the development process. The C...

Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme®'s Lit'l Fishie® is the ...

The first ever hair jig with scent-holding capabilities, the Leland's Lures Crappie Magnet Eyehole Hair Jigs are hand-tied around a specialized ver...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visi...

Ideally suited for fishing heavy cover in both fresh and saltwater environments, the Z-Man Texas Eye TeXL Jighead offers a weedless design that max...

There’s no denying that the Yamamoto 5” Senko is one of the best baits ever created and is very often imitated, but never duplicated. Following in ...

Industry-first saltwater specific profile for the increasingly popular Ned Rig finesse technique, the 2.5-inch Salty Ned ShrimpZ proves its mettle ...

The exact replacement hook for Z-Man’s Line Through (LT) series of swimbaits, the Z-Man LT Line-Through Replacement Hooks feature a custom sickle-s...

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

The V&M Wild Thang series is all about “wild” action, which is why the V&M Wild Thang Craw is designed with fluttering J-shaped claws that ...

The Gambler Cane toad has been responsible for putting money in a lot of tournament anglers pockets. The Gambler Cane toad offers a very unique swi...

Designed to offer anglers the swimbait version of a traditional swimming worm, the Gambler Slim EZ Swimbaits pack all the great features of the EZ ...

Attracting more bites with proprietary fur-embedded claws, the Rabid Baits Rabid Craw is a revolutionary and highly realistic compact crawfish imit...

Delivering enticing finesse action unlike any other drop shot bait on the market, the Rabid Baits Fox Shot Drop Shot Bait features a contoured life...

The Big Bite Baits Suicide Shad is an unrigged, 5" paddle tail swimbait. It has a slender body, thin tail section, and big paddle tail that produce...

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk...

The Head Hunter Crappie Diver Deep Crankbait targets crappie, bluegill, and trout holding below the surface with a compact 1 1/2-inch profile that ...

Muddy Water Baits were designed by 2012 National Champion Travis Bunting. Travis wanted a plastic body that was durable enough to stand up to dock ...

The Buckeye Lures Freestyle Jighead, designed in collaboration with legendary bass pro Brent Ehrler, is a game-changer for swimbait fishing!Its fre...