The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. Its versatile swimming action makes it exceptionally e...

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology....

The Mustad Inshore Darter Jig Head is building on a 32786NP-BN UltraPoint™ 1X extra heavy wire hook, which provides the best possible hooking and h...

The 13 Fishing Jabber Jaw is a unique hybrid hard bait that combines attributes of squarebill crankbait with a bladed swim jig (aka ChatterBait). ...

Carefully honed for hard-cutting slashing action, the 13 Fishing Power-Slide 130 darts with unrivaled responsiveness. Featuring a sculpted gill pla...

The “ROOSTER RIPPER” is a submersible popper-type troll. We designed it for the days when regular and floating poppers don't cover the required dis...

FAS Curly Tail Grub 3" Tan with Black Flake Qty 10

This Mimic Minnow kit contains an assortment of lures that swim and wiggle to mimic the real life action of a Crawfish. This bait is fitted with tw...

This Mimic Minnow kit contains an assortment of Mimic Minnow Limber Leeches that swim and wiggle to mimic the soft, chewy body of a real leech. Dea...

• Features a CutSlab Macho Minnow® body, sonic whistling prop blade and noisy rattlin’ beads that clack & clang to trigger Walleyes, Perch, Pik...

• The most proven miniature sized jigging spoon• Unique minnow design flashes & flutters to mimic gamefish’s most desired forage . . . a crippl...

Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holograp...

Northland Buck-Shot Flutter Spoons feature a built-in, high-pitched, glass rattle chamber for the ultimate fish-attracting sound. These lead-free, ...

Glo-Shot® Spoons in 1/16 ounce weight, with red treble hooks in #8 size hooks are attached via dual split rings for added action and fewer lost fis...

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...

BOOYAH Covert Series After years of testing and tweaking, pro angler Jason Christie has finally designed his perfect spinner bait. The unique head ...

Referred to as the world's most versatile lure, the Yakima Bait Worden's Rooster Tail® Inline Spinner is a necessary addition to your tackle. This...

Lindy Spinner Rig (Indiana Blade) holds holographic blades that emulate primary baitfish patterns, while hand-selected Lindy Bead patterns match th...

The Cotton Cordell Gay Blade lure has a flathead design creates a tight pulsating wiggle that mimics a wounded baitfish. Perfect for bass. The Cott...

The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, that allows t...

The Gene Larew HardHead Jig Head is a football style jig head with an articulated worm hook that moves freely with your bait. Pair this jig with a...

The Booyah Bankroll Jig has a tapered head and perfectly angled hook for a higher strike-to-catch ratio. Features a flattop and top-heavy design t...

For when you absolutely have to catch fish. Every War Eagle spinnerbait is balanced to perform properly out of the package, and the layered premium...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

Built for covering water and finding bass, the Booyah Mobster Swimjig is an all-terrain swimjig that is perfect for all types of shallow water cove...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

Originally released in the 1960’s, the Rebel Humpback Crankbait is back due to popular demand from anglers across the Country. The legendary Humpba...

The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...

Built for the popular and highly effective Ned-rig technique, the Gene Larew Ned Rig Pighead Jighead offers quality, durability and performance - a...

The Bandit B-Rotan might be the loudest jerkbait ever created. Dual rattle chambers hold four nickel steel balls which create an unmatched thumbing...

Built to excel in moving water situations like rivers and streams or counted down to a specific depth range in lakes and reservoirs, the Rebel Trac...

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 1/4 oz features...

Lindy Fishing Tackle's revolutionary Glow Spoon gives ice anglers a new weapon for attracting fish and triggering strikes. Replaceable glow sticks ...

Lindy Fishing Tackle's revolutionary Glow Spoon gives ice anglers a new weapon for attracting fish and triggering strikes. Replaceable glow sticks ...

The Bomber Fat Free Shad Fingerling is a 2 3/8 inch medium to deep-diving crankbait. Tournament winning bass crankbait. Proven toughness and dura...