As one of our most versatile soft lures for year-round performance in any weather, the Felmlee Vinyl Life Series Shad Lure with S3 Species Specific Scents remains a top seller. These lures, offered in a variety of sizes, feature new and exciting natural finishes in true-to-life scale and color designs. The Shad Lure creates an authentic underwater movement with an uncanny ability to produce fish when nothing else will.