Three years in the making, these ice scents rock! Ice Gels are made from real whole bait, then supercharged with powerful amino acids that trigger a fish to feed, plus it's UV enhanced for extra appeal. Special formula won't freeze up, so it's useable at all temperatures. Ice Gel is super sticky so it sticks to jigs, spoons, soft plastics, dead bait & even live bait. Outfish the competition with Mr. Icehole. In 2 oz. squeeze bottles.