Dennis Braid's favorite trolling lure. Braid Ten Pin’s irresistible, injured baitfish action and frantic, holographic eyes are unmatched for all ga...

Tantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave  this a...

The most advanced subsurface trolling lure of its kind on the market today. The stainless steel trolling lure produces fish attraction flash and vi...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

Tantrum Hammer Jigs are designed to hammer fish. It’s unique design and jewelry quality holographic finishes make it difficult for fish to resist. ...

Perfect for long distance casting Over-sized 3D eyes Ultra-sharp Single hook Holographic side fin Body Shape for Ultimate Action

Includes 4 jigs: 1/2 oz, 1.15 oz,, 1.6 oz, 2.25 oz. Comes in a free jig box. Take your jig fishing to a new level with BRAID's Slammer Jigs designe...

Our Thumper Squid has been carefully designed to be fished in various water depths and for a wide variety of fish, for both inshore and offshore si...

The Braid Sea Fox Jigs have been carefully designed to be fished in various water depths and for a wide variety of fish for both inshore and offsho...

Braid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...

All Jigs come with super strong treble hooks. Take your jig fishing to a new level with BRAID's Slammer Jigs designed and tested by internationally...

Take your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...

The Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...

The Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...

Durable feathers and ultra-bright vinyl skirts make the Tuna Blitz a must-have for every bluewater angler! Each lure comes completely rigged with 8...

The Braid® Crystal Killer is a popular saltwater popper that sinks slowly, allowing the bait to be worked at various depths. Great for suspending f...

Braid Product’s Swimmer Fin Flyer pops, darts and swims behind the boat while being trolled at both high and low speeds. The Swimmer’s silhouette i...

This surface plug, can be cast or trolled for surface feeding fish. It has a tight wobble and highly reflective finish that fish cannot resist. Wit...

Braid’s new edition to its hot new popper lineup is just what the name implies. Available in two sizes, this bait will handle the biggest, meanest ...

Heavy and casts like a bullet An extremely well-constructed lure for a variety of fishing techniques. Quality Through wire construction with VMC 4...

The Braid Tantrum Magnum Jointed Lures are perfect for trolling or casting to feeding fish. Tuna, Dorado, Wahoo, Stripers and other surface feeders...

Take your jig fishing to a whole new level with Braids Kuru Kuru Jig. Designed and fished by internationally acclaimed angler Dennis Braid. A prove...

Just the ticket for deep water dwellers – in colors that will absolutely draw strikes when other baits won’t work.

 Braid Tantrum Fin Tail 200 and Fin Tail 200 Long are some of the most realistic jigs to ever hit the market and work great for all styles of verti...

Braid Tantrum Fin Tail 200 and Fin Tail 200 Long are some of the most realistic jigs to ever hit the market and work great for all styles of vertic...

This Play Action Braid Blackjack can be trolled up to 18 knots, giving the angler every opportunity to land trophy king mackerel, dolphin, wahoo, t...

Tantrum Hammer Jigs are designed to hammer fish. It’s unique design and jewelry quality holographic finishes make it difficult for fish to resist. ...

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

Take your jig fishing to a new level with BRAID's DB Jigs designed and tested by internationaly acclaimed angler Dennis Braid, DB Jigs are built to...

The unusual Sea Gator has a wide range of applications from slow trolling to skip jigging and is available in a variety of weights from 2-1/2 to a ...