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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
Dennis Braid's favorite trolling lure. Braid Ten Pin’s irresistible, injured baitfish action and frantic, holographic eyes are unmatched for all ga...
View full detailsTantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave this a...
View full detailsThe most advanced subsurface trolling lure of its kind on the market today. The stainless steel trolling lure produces fish attraction flash and vi...
View full detailsThis new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...
View full detailsTantrum Hammer Jigs are designed to hammer fish. It’s unique design and jewelry quality holographic finishes make it difficult for fish to resist. ...
View full detailsIncludes 4 jigs: 1/2 oz, 1.15 oz,, 1.6 oz, 2.25 oz. Comes in a free jig box. Take your jig fishing to a new level with BRAID's Slammer Jigs designe...
View full detailsBraid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...
View full detailsAll Jigs come with super strong treble hooks. Take your jig fishing to a new level with BRAID's Slammer Jigs designed and tested by internationally...
View full detailsTake your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...
View full detailsThe Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...
View full detailsThe Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...
View full detailsBraid Product’s Swimmer Fin Flyer pops, darts and swims behind the boat while being trolled at both high and low speeds. The Swimmer’s silhouette i...
View full detailsThis surface plug, can be cast or trolled for surface feeding fish. It has a tight wobble and highly reflective finish that fish cannot resist. Wit...
View full detailsThe Braid Tantrum Magnum Jointed Lures are perfect for trolling or casting to feeding fish. Tuna, Dorado, Wahoo, Stripers and other surface feeders...
View full detailsTake your jig fishing to a whole new level with Braids Kuru Kuru Jig. Designed and fished by internationally acclaimed angler Dennis Braid. A prove...
View full detailsBraid Tantrum Fin Tail 200 and Fin Tail 200 Long are some of the most realistic jigs to ever hit the market and work great for all styles of verti...
View full detailsThis Play Action Braid Blackjack can be trolled up to 18 knots, giving the angler every opportunity to land trophy king mackerel, dolphin, wahoo, t...
View full detailsTantrum Hammer Jigs are designed to hammer fish. It’s unique design and jewelry quality holographic finishes make it difficult for fish to resist. ...
View full detailsThe Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...
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