Ideal for all of your current fishing necessities, the Mudville Catmaster Premium Freshwater Mono Fishing Line was made to be a fantastic line for ...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

Whether you fish the Pistol Pete® Fly with a spinning rod or fly rod, or by casting or trolling,, the bottom line is, it's a consistent fish-getter...

Spinner Rigs all with genuine 24K gold plated blades. Nothing reflects more like real Gold! This series offers greater reflectiveness and visibilit...

Acme the new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed by a fall with a...

The Lil’ 49er has a distinct shape and action that takes after its big brother, the Forty Niner, which has long been valued as a trolling lure in o...

Made of tru tungsten, this jig offers a faster fall and more sensitivity than other lure materials. It features a small propeller blade for extra f...

Often imitated, but never duplicated, the Mister Twister 4" Twister Tail is the original curly-tailed, big-bass-catching worm. As effective as it i...

Designed especially for Lake Trout and other large gamefish, the Mission Tackle 4" Lake Trout Tube is a great tool for fooling big lakers in both i...

The Clam CPT Confetti Drop Tungsten Ice Jig draws fish in with a multi-colored glow that stands out under the ice, even in murky conditions. This e...

The 13 Fishing Cousin It Panfish Plastics are designed for panfish and are said to be 10 times tougher and last longer than soft bait competitors. ...

The Bay de Noc Lure Co. Do-Jigger is a proven casting and trolling lure crafted from American-made brass and trusted by anglers across generations....

The Lazer Sharp Tungsten Long Shank Tear Drop Jigs are the perfect weapon for targeting multiple species, even more deadly for walleye. These jigs ...

Inspired by the japanese rockfishing lures this very realistic freshwater shrimp will be your go to lure when targeting all kinds of panfish and sm...

Kenders Tungsten Red Eyed Shrimp profiles are a perfect presentation for Bluegill and Crappie. Finish out the presentation with a spike, waxie or y...

Designed to draw the attention of finicky fish, the Maynards® Tackle Tungsten BB Grub is well-balanced for a tempting horizontal presentation. The ...

A turbo-charged Panther Martin upgrade of the classic willow blade using our original shaft through the blade design with Panther Martin's unique c...

The Eurotackle Micro Finesse Metacraw is one of the smallest soft craw baits available on the market. These little mudbug imitators attract bass, p...

The Rapala Jigging Shadow Rap differs slightly from the original, making it more attractive to lethargic fish. While the original falls fast and da...

Gamakatsu® Octopus Hooks are some of the most versatile and strongest hooks on the market. These short-shank hooks feature an upturned eye for easy...

One of the best-held secrets in swim jig fishing is out - introducing the Lethal Weapon II Swim Jig. Handmade and hand-tied, the Lethal Weapon II S...

• Crappie and Panfish anglers’ favorite• Designed with a lifelike minnow head & featuring a thumping belly blade and tantalizing “Double-Curl” ...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

15” Wide X 9” High CoolerWebs® Pocket utilizes special marine grade hook and loop tape for easy installation inside cooler lids and on sides of coo...

VMC Duolock Snaps are versatile and easy to use. These snaps can be open at two positions to connect leaders and lures. The stainless steel constru...

Great for use with leeches, crawlers, or minnows to float your bait off the bottom to avoid snags and present it in a position for better visibilit...

The Big Max is an oversized teardrop which glows all around (except for the Gold color). Has a very distinguished looking prism eye in the shape of...

Z-Man EZ Tube, with its super-effective tube profile, is in their proprietary 10X Tough ElaZtech material. Ideal for smallmouth fishing on northern...

Discover the unparalleled strength and versatility of the VMC Bull Spoon at. This advanced lure is loaded with features designed to attract more bi...

The Bomb Spoon is all about speed fishing and pounding out the cadence. Drops like a bomb to fish fast and find active fish. And being compact, fis...

Sporting a lifelike scaled holographic finish and 3D eyes the BB Rattler jigging bait is a must for any vertical jigging application. From Ice fish...

VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick, or tip up. The unique wide profile and tear drop...

The 2 Banger is first on the market to have a rattle built inside the jigging spoon. (not glued on the back) It features a brass rattle with steel ...