Introducing the Favorite Fishing Balance Casting Rod in Orange - the perfect companion for anglers seeking both style and performance on the water....

Introducing Okuma's X-Series Bass Rods – the ultimate fishing experience. Constructed with advanced materials and cutting-edge technology, these ro...

Since the 1970s, the Tasmanian Devil lure has been the No. 1 choice for anglers in Australia and New Zealand who are targeting big trout. Now the t...

It’s been 25 years since legendary Northern Minnesota guide Jeff Sundin began tinkering with jig hooks and head shapes to develop what he considers...

The Northland Gum-Ball Jig Head features the familiar and classic round ball head jig shape, and a barbed bait collar secures live bait and holds s...

South Bend Three Way River Rig: Great when fishing fast water or trolling for bass, walleye & northern pike Presents bait naturally Complet...

Ideal for crankbaits or other hard baits Won't hamper lure action Lightweight design with strong double-locking feature Opens easily at either end...

For a quick change of a lure and leader, these solid brass swivels have an attached sure-lock saftey snap.