Based largely on the input of the late great Aaron Martens, the G-Finesse Feathered Trebles feature either white or chartreuse premium feather...

The Z-Man TRD SpinZ Tail Spinners is a soft plastic add-on blade. Add a little bit of flash to your favorite ElaZtech softbaits with the new TRD Sp...

A highly detailed minnow-shaped jighead designed to match Z-Man’s micro finesse series of soft baits, the Z-Man Micro Shad Headz deliver bite-sized...

The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a precision-crafted lure designed to attract and land massive fish!Its powerful popping...

The curved ends of the famous Twisty Green Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed...

The curved ends of the famous Twisty Green Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed...

The preferred lure of professionals, the Halco Barra Spoon is made from marine grade stainless steel. Its lively action makes it ideal for pelagic ...

The hole in the Streaker creates an exciting bubble trail which has proven to be an exceptional fish attractant when seen from below the surface. T...

The hole in the Streaker creates an exciting bubble trail which has proven to be an exceptional fish attractant when seen from below the surface. T...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high speed pelagics to more te...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high speed pelagics to more te...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high speed pelagics to more te...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high speed pelagics to more te...

Built with competitive anglers in mind, the Lew's American Hero Tier 1 LFS Series Casting Reels are the first in their series to offer tournament-c...

Designed with Ark's carbon, compact, competition C3 Force drag system, the Ark Gravity 7 Casting Reels adapt to different environments with ease us...

Utilizing the latest in cutting-edge reel technology with improvements in structural design materials, the Ark Gravity 3 Casting Reels are built wi...

With its amazing color scheme, the Mister Twister® Tri-Com Sassy Shad® brings a level of realism no fish has seen in a soft plastic bait. The advan...

4 plastic 5″ Salty Snack bodies enclosed in package. (No Hook)The 5″ Salty Snack is specially designed for trophy speckled trout when rigged on the...

Danco Salt Pro Sabiki Rigs, made with fluorocarbon and ultra sharp hooks in various sizes, all rigged and ready to use. The packaging makes rigging...

The latest innovative soft plastic worm that has speed and action like no other. This 7.25" worm is the only worm you'll ever want to fish with!

Developed in a Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. – Fish Active Scent Technology® –scientifically engineered to stim...

Introducing the BaitFuel Saltwater GO2 Minnow, the go-to for hardcore inshore saltwater anglers chasing more bites. The GO2 Minnow will revolutioni...

The Halco MAX 110 is a versatile saltwater angling powerhouse, designed to excel in trolling, jigging, and even casting!Its streamlined body and ex...

Delivering unparalleled visibility in the dark, the Sunline Night FC Hi Vis Yellow Fluorocarbon Line is the next generation in tools for targeting ...