The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high speed pelagics to more te...

The Z-Man HerculeZ are a new series of large, top hook soft body swimbaits! Highly detailed baitfish sculpting and a smartly designed curved paddle...

With its amazing color scheme, the Mister Twister® Tri-Com Sassy Shad® brings a level of realism no fish has seen in a soft plastic bait. The advan...

4 plastic 5″ Salty Snack bodies enclosed in package. (No Hook)The 5″ Salty Snack is specially designed for trophy speckled trout when rigged on the...

BaitFuel infused for maximum attraction, the NetBait BaitFuel Twin Tail Grub Trailer utilizes years of lab research to give anglers an edge against...

The latest innovative soft plastic worm that has speed and action like no other. This 7.25" worm is the only worm you'll ever want to fish with!

Introducing the BaitFuel Saltwater GO2 Minnow, the go-to for hardcore inshore saltwater anglers chasing more bites. The GO2 Minnow will revolutioni...

The Halco MAX 110 is a versatile saltwater angling powerhouse, designed to excel in trolling, jigging, and even casting!Its streamlined body and ex...

As appetizing at it is durable, the Z Man Mag Swimz provide a full-sized baitfish presentation that big predators are waiting to inhale. Designed w...

Versatile and easy to rig, the Strike King® Tour Grade Round Jig Head is pro-designed to be the best jig head for rigging baits for shaky style tec...

Manufactured using Strike King’s innovative Open Pour Technology (OPT), the Strike King Drop Shot Half Shell delivers a finesse specific design tha...

The Strike King Rage Baby Craw has all of the great features that made the original Rage Craw so popular - now in a 3" version. Carolina rig it, Te...

Made for wacking and stacking, the Strike King Mr. Crappie Scizzor Shad Pre-Rigged Jig Head is an all-new revolutionary fool-proof shad imitator th...

The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black nickel Gamakatsu round bend hook, perfectly made fo...

A smaller version of the ultra-popular Rage Bug, the Strike King Rage Baby Bug is the answer for those bass that would prefer a finesse presentatio...