The extreme taper in the tail of the 1.5" Wedgee produces an action that is irresistible to panfish such as slab crappies, big bluegills, and schoo...

The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model thatprovides anglers a powerful Red, Green, or Chartreuse glow which ...

The ice fishing market always requests the smallest possible soft plastics and this year we decided to grow our line up with the Plankton 0.5".This...

The Z-Man TRD SpinZ Tail Spinners is a soft plastic add-on blade. Add a little bit of flash to your favorite ElaZtech softbaits with the new TRD Sp...

A highly detailed minnow-shaped jighead designed to match Z-Man’s micro finesse series of soft baits, the Z-Man Micro Shad Headz deliver bite-sized...

The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a precision-crafted lure designed to attract and land massive fish!Its powerful popping...

The curved ends of the famous Twisty Green Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed...

The curved ends of the famous Twisty Green Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed...

The curved ends of the famous Twisty Green Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed...

The curved ends of the famous Twisty Green Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed...

The preferred lure of professionals, the Halco Barra Spoon is made from marine grade stainless steel. Its lively action makes it ideal for pelagic ...