Products

Even at slow retrieve speeds, the hydrodynamic body on the Big Hammer Swimbait kicks with amazing action. No wonder this Big Hammer swimbait brings...

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed in conjunction with Elite Series pro, Mark Daniel ...

Elevate your fishing game with the Bill Lewis MR-6 Crankbait 1/2 Oz 2-1/4" Pro Blue. This high-performance crankbait was designed to meet the dema...

The all new Bill Lewis Precise Walleye Crank (PWC) is a meticulously crafted bait tailored specifically for precision trolling, developed in collab...

Unleash the ultimate fishing experience with the Bill Lewis Rat-L Trap Mag-Trap 3/4 Oz 3.5". This exceptional lure is engineered to attract a wide...

When you need to fish a dual leader or lure setup, the Billfisher® Double Snap Swivel makes rigging up a breeze. This Billfisher swivel boasts a bl...

Introducing the Betts® FloatABubble Float - the ultimate transparent, liquid-filling casting float for spinning enthusiasts. With its natural bubbl...