Products

Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for ...

Taking chunk-style craws to the next level, the Yum Craw Chunk provides a realistic and enticing presentation that bass can’t resist striking. Desi...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait ...

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of riggi...

When you absolutely have to get a bite, the Yum Finesse Worm will put fish in the boat. Featuring a slender body with a bulbous tail, it produces a...

The standard by which all other worms are measured, the Yum Ribbon Tail grabs bass’ attention with an unbeatable slithering action and tons of wate...

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by ...