Products

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

Discover the ultimate fishing line with the Berkley Fireline 8 Carrier Themally Fused Construction. Designed for serious anglers, this cutting-edg...

The Berkley FireLine Braided Fishing Line features technology that provides incredible abrasion resistance yet remains sensitive so you won't miss ...

The Berkley FireLine Braided Fishing Line features technology that provides incredible abrasion resistance yet remains sensitive so you won't miss ...

Introducing the Berkley Frittside 5 Biggun 2-4/5" 3/7 Oz, a revolutionary crankbait designed by legendary angler David Fritts. This bait combines ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...