Products

The latest innovative soft plastic worm that has speed and action like no other. This 7.25" worm is the only worm you'll ever want to fish with!

Introducing the Bass Assassin Woopah Craw 4" Qty 7, the ultimate bait that every angler has been eagerly waiting for! This innovative craw is desi...

Bass Pro Shops® Spinnerbait Blades are precision crafted of top-quality solid brass, for superior balance and vibration on your favorite rig. Mirro...

The Bay de Noc Lure Co. Do-Jigger is a proven casting and trolling lure crafted from American-made brass and trusted by anglers across generations....

Introducing the Bay Rat Lures Long Deep 5-1/4", the ultimate fishing companion for serious anglers looking to enhance their catch rate. Expertly c...

The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for o...

The Bay Rat Lures SP 3.5 Spoon is made by anglers, for anglers, that's why you know they are built to perform! Designed, tested, and made in our ow...