Hardbaits w/o Jansen

Combining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...

The Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

The banana shaped darter that combines good surface darting action with excellent underwater wiggle when retrieved steadily. The Castana™ and Casti...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

Back by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...

In a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes, and dive rates in a series designed with more durable, m...

The 13 Fishing Jabber Jaw is a unique hybrid hard bait that combines attributes of squarebill crankbait with a bladed swim jig (aka ChatterBait). ...

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...

The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...

The Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...

From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...

Dives 2-4 feet  The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being m...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...

The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When moving, i...