New Arrivals & Restocks

MagBay Lures NEW 6 inch long Micro Machine lures are the perfect additional to any offshore arsenal. These bad boys come in multiple colors and are...

The Yo-Zuri High Speed Vibe Lures are a realistic lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. This uniqu...

Danielson 6" Triangle Flashers are designed to attract all species of gamefish with flash and sound. They have a #5 ball bearing swivel with welded...

The Luhr-Jensen Model T Ford Fender is a 15-inch lake trolling rig with one size 8 top blade, one size 9 bottom blade, and a trolling rudder. Ori...

Like a strobe, the Luhr Jensen Coyote Cyclone Flasher continually pumps out a huge amount of flash and vibration to draw fish into your lure. This...

Big Al's Fish Flash "No Drag Flasher" No resistance- no drag. The Fish Flash is so unique, so versatile and so easy to use that it can be rigged in...

One of the most productive lures of all time, the Yakima Bait® Original Flatfish® is at home fishing for salmon in the Pacific Northwest, chasing w...

A deadly meal to all game fish! With its frantic, darting movements, this squid bait has a vivacious tentacle tail and inviting hand painted eyes f...