New Arrivals & Restocks

Birds have long been a staple of Tuna fishing, particularly in the Northeast.  However, these affordable little teasers work great for Dolphin (Maa...

Interestingly enough, it almost never happened.  Northland engineers and pro-staff were testing Butterfly Blade™ harnesses in the initial phases of...

Deadly on walleyes and jumbo perch. Imparts an erratic, spiraling action when rigged with a live nightcrawler or soft plastic bait like the IMPULSE...

Dennis Braid's favorite trolling lure. Braid Ten Pin’s irresistible, injured baitfish action and frantic, holographic eyes are unmatched for all ga...

Catches walleyes and jumbo perch. Lightweight blade spins, flashes and generates sonic vibrations at extremely slow speeds. Single-hook design is g...

Deadly on walleyes and jumbo perch when fished with a variety of harnesses and slow death-style rigs. Light and able to spin and super-slow speeds,...

The Sinking Cairns Swimmer is designed to be fished at all depths. The best results are achieved by varying the retrieve rate by slowing, stopping,...

The 2.5" Geisha Squid has been designed with a unique, hand tied set of shimmer scales. These scales impart an erratic action which cause the skirt...

A deadly meal to all gamefish! With its frantic, darting movements, this squid bait has a vivacious tentacle tail and inviting hand painted eyes fi...