Fishing's Best Kept Secret
100% Online Since 1997
100% Online Since 1997
New Arrivals & Restocks
Our inventory changes daily; check back frequently. This is the page you will want to bookmark!
Discover unbeatable fishing deals on the latest gear with our New Arrivals. From deeply discounted fishing tackle to straight-up closeouts and liquidations, you'll find everything you need for your next fishing trip at a fraction of the cost. Take advantage of these limited-time offers and stock up!
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Original price $18.60 - Original price $26.39Original price $18.60 - Original price $26.39Original price $18.60$7.99 - $11.99$7.99 - $11.99Current price $7.99
Braid Ten Pin Pre Rigged Surface Trolling Lure
Braid10+ in stockDennis Braid's favorite trolling lure. Braid Ten Pin’s irresistible, injured baitfish action and frantic, holographic eyes are unmatched for all ga...
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Original price $27.85 - Original price $37.14Original price $27.85 - Original price $37.14Original price $27.85$14.89 - $16.89$14.89 - $16.89Current price $14.89
Braid Tantrum Popper Stopper
Braid10+ in stockTantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave this a...
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Original price $9.75 - Original price $14.26Original price $9.75 - Original price $14.26Original price $9.75$3.89 - $5.99$3.89 - $5.99Current price $3.89
Braid Marauder Metal Saltwater Jig
Braid10+ in stockBraid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...
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Original price $5.29 - Original price $12.02Original price $5.29 - Original price $12.02Original price $5.29$2.89 - $6.49$2.89 - $6.49Current price $2.89
Braid Betta Bait Inshore and Offshore Jig
Braid10+ in stockTake your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...
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Original price $17.99Original price $17.99 - Original price $17.99Original price $17.99Current price $6.99$6.99 - $6.99Current price $6.99
Braid Crystal Killer Pro Series Saltwater Popper 5" 1.3 oz
Braid10+ in stockThe Braid® Crystal Killer is a popular saltwater popper that sinks slowly, allowing the bait to be worked at various depths. Great for suspending f...
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Original price $18.71 - Original price $29.20Original price $18.71 - Original price $29.20Original price $18.71$7.64 - $14.99$7.64 - $14.99Current price $7.64
Braid Viper Double Big Game Segmented Swimbait
Braid10+ in stockThe Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...
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