New Arrivals & Restocks

A13 Spinning Reels are made to feel smooth, dependable, and easy to trust every time you turn the handle. A 10+1 stainless bearing system—including...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, s...

The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. ...

Features the premium quality Walleye Slayer Jighead, combined with genuine Bucktail Hair for added body and realism to the lure. The Holographic He...

The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively ...

The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater preda...

Sunline has produced braided line since 1992. Since that time, Sunline braid was only available in the US to its professional fishing staff. In 201...

Sunline Sx1 is a green braided line developed for bass fishing with input from pro anglers Brent Ehrler and Aaron Martens. ULT-PE material for gre...

Designed to shine on both spinning and casting reels, the Siglon AMZ Line offers an exceptional blend of versatility and performance. At its core l...

The Sunline Shooter Overtex Fluorocarbon delivers premium performance for anglers who value precision, strength, and reliability. Built with advanc...

The Moonshine Lures Shiver Spoon follows in the footsteps of the Shiver Minnow, with the majority of colors featuring high-quality Super Glow paint...

The JB Montana Rig features the ultra-lightweight Montana Blade with Shape Shifting Technology. The blade will elongate in the water as it is movin...

Fishing with a Kenders Kick-Fly is a fantastic method for targeting river Walleyes. They can also be used for many other species including White Ba...

The Kastmaster DR Tungsten spoon packs a heavy punch in a tiny profile. Constructed using high density tungsten, this spoon was designed to sink fa...

The JB Lures Gem-N-Eye Hologram Series Jig pairs a reflective flash-foil finish with glow paint for unmatched visibility and realism in the water. ...

The FishDaddy Micro LED Spoon embodies what FishDaddy is all about. With research demonstrating that fish are attracted to light, our line of premi...

Technical locking curve maximizes hook sets and locks fish in place when hooked. UV BRIGHT finish reflects more light energy, strengthening the lur...

Arkie Double Eye Jig Head gives anglers a versatile presentation for crappie, perch, walleye, and bass when fishing grubs or live bait around docks...

The Moonshine Jigging Spoon is designed to catch a variety of species from salmon, trout, walleye, pike, musky, and striper. This spoon is one of t...

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concav...

The Clam Rattlin' PT Spoon entices fish with the same slicing, fluttering action, and loud rattles of the Clam Rattlin' Blade Spoon and takes it to...

The Eurotackle Micro Finesse Eurotube 1.75" is designed for anglers who enjoy ultralight and finesse fishing techniques. Featuring a realistic tub...

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacio...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the win...