Soft Baits & Plastics

Unlock the secret to successful fishing with the Googan Drag n Drop 5" Qty 7. Designed by renowned angler Alex Peric, this finesse bait is enginee...

When it comes to catching those trophy bass, look no further than the Googan Mondo Worm JR 7-1/4" Qty 8. This expertly designed soft bait features...

Introducing the Googan Rattlin' Chunk 2-3/4" Qty 7, the ultimate jig trailer that will revolutionize your fishing experience! Developed by the Goo...

Trout, panfish, bass, will be lining up for a chance at the Head Hunter Lures Mini Jig Jubes. Ideal for trout, panfish, bass, and more 15 count H...

Experience the thrill of fishing like never before with the Hyperlastics Dartprop Topwater 5" Clear/Gold 2 Pack. Designed for serious anglers, thi...

Designed especially for Lake Trout and other large gamefish, the Mission Tackle 4" Lake Trout Tube is a great tool for fooling big lakers in both i...

Elevate your fishing game with the Jenko Fishing Big T Fry Daddy 3" Qty 12. Perfect for targeting crappie and luring in big bass, this soft plasti...

There’s no doubt that fishing a swimbait produces quality bites. The Jenko Booty Shaker Swimbait, on the other hand, is made for catching those tro...

The Afterburner Jig, designed by an industry expert, is the ideal complement to the Warhead Jig. Its wide body and supple tail offer unmatched move...

From the Sierra’s of the West, to the Carolinas in the East, this is the most popular size tube for crappy and trout. While the mini skirt comes in...

Designed by legendary Texas fishing guide Mike McBride – This bait has since evolved from having a hook slot and smaller “ball” on the end of the t...

K Wigglers Willow Tail Shad. This is the toughest soft plastic and great for the gulf coast. It has a weedless slot for your hook on the top, so yo...

The Kalin's Lunker Grub is a simple, ribbed single curly tail soft plastic grub. Precise, proven design provides maximum tail action even at ultra...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

Keitech is known for their innovative designs, and they've done it again with the Keitech Easy Shiner. Featuring a sleek profile and an incredible ...

Keitech is known for their innovative designs, and they've done it again with the Keitech Easy Shiner. Featuring a sleek profile and an incredible ...

Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech...

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover an...

Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech...

The extreme taper in the tail of the 1.5" Wedgee produces an action that is irresistible to panfish such as slab crappies, big bluegills, and schoo...

Molded using LIVETARGET’s multi-injected color technology, the LIVETARGET ICT Finesse Worm features a 3-dimensional color pattern and transparent e...

The LIVETARGET Freestyle Frog provides the ultimate combination of lifelike detailing and explosive strike-triggering action. Designed with LIVETAR...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

Poured with a heavily ribbed body and uniquely tapered large curly tail, the Lunkerhunt Hexa Grub creates enticing action with subtle movement and ...

Experience the ultimate fishing advantage with the Lunkerhunt Hog Grub 3" Qty 10. Designed for versatility and effectiveness, this 3-inch bait is ...

The Lunkerhunt Hive Micro Stash is simple in nature, but deadly in action. The weighted ends of both arms help create that wacky-style wobble when ...

The Matzuo® Gaikotsu swim tails feature ribbed bodies that createa lifelike profile with maximum tail movement. These baits are poured with premium...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

Experience unparalleled fishing success with the Mister Twister Sassy Shad 2-1/2" Qty 10. This exceptional bait mimics the natural movements of ba...

Unleash the power of the Mister Twister Sassy Stingum 2-1/4" Qty 18 and transform your fishing experience! Designed for anglers who demand the bes...

Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply referred to as Mister Twister Tails. These lures are e...

With its amazing color scheme, the Mister Twister® Tri-Com Sassy Shad® brings a level of realism no fish has seen in a soft plastic bait. The advan...

A new take on a time-tested baitfish imitator, the NetBait BaitFuel Spanky Swimbait is packed with BaitFuel’s fish-catching formula to help anglers...

 Introducing the BaitFuel Saltwater GO2 Blood Worm SUPERCHARGED with BaitFuel’s X65 Saltwater Formula, it targets a wide variety of species with re...

Introducing the BaitFuel Saltwater GO2 Minnow, the go-to for hardcore inshore saltwater anglers chasing more bites. The GO2 Minnow will revolutioni...