Soft Baits & Plastics

Introducing the all-new Great Lakes Finesse Juvy Craw, an innovative take on the traditional Mini Tube bait, designed to elevate anglers' performan...

Designed to be super subtle and effective for targeting highly pressured fish, the Great Lakes Finesse Ned Bug is a micro finesse bait that utilize...

There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy and non-threatening with a smal...

Trout, panfish, bass, will be lining up for a chance at the Head Hunter Lures Mini Jig Jubes. Ideal for trout, panfish, bass, and more 15 count H...

Experience the thrill of fishing like never before with the Hyperlastics Dartprop Topwater 5" Clear/Gold 2 Pack. Designed for serious anglers, thi...

The drop shot tube is quickly becoming a staple for all Great Lakes smallmouth fisherman. The ISG Intimidator Drop Shot Tube is a soft, yet extreme...

Designed especially for Lake Trout and other large gamefish, the Mission Tackle 4" Lake Trout Tube is a great tool for fooling big lakers in both i...

Elevate your fishing game with the Jenko Fishing Big T Fry Daddy 3" Qty 12. Perfect for targeting crappie and luring in big bass, this soft plasti...

There’s no doubt that fishing a swimbait produces quality bites. The Jenko Booty Shaker Swimbait, on the other hand, is made for catching those tro...

The Afterburner Jig, designed by an industry expert, is the ideal complement to the Warhead Jig. Its wide body and supple tail offer unmatched move...

Designed by legendary Texas fishing guide Mike McBride – This bait has since evolved from having a hook slot and smaller “ball” on the end of the t...

K Wigglers Willow Tail Shad. This is the toughest soft plastic and great for the gulf coast. It has a weedless slot for your hook on the top, so yo...

Kalin's Mini Jerk Minnow gives anglers a compact 3 in. split-tail baitfish profile that moves with swift, life-like swimming action to match the sm...

What could be better than a grub bait with a paddle tail? A grub bait with two paddle tails. The double paddle tails of the Kalin’s Scrub provide a...

Introducing the Kalin's Tickle Shad 2.8" Qty 8, the latest innovation in the renowned Tickle series from Kalin's. This exceptional soft bait is de...

Introducing the Kalin's Tickle Shad 3.8" Qty 8 – the latest innovation in the renowned Tickle series by Kalin’s. Designed with an expert angler's ...

Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on...

Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech...

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover an...

The extreme taper in the tail of the 1.5" Wedgee produces an action that is irresistible to panfish such as slab crappies, big bluegills, and schoo...

Molded using LIVETARGET’s multi-injected color technology, the LIVETARGET ICT Finesse Worm features a 3-dimensional color pattern and transparent e...

The LIVETARGET Freestyle Frog provides the ultimate combination of lifelike detailing and explosive strike-triggering action. Designed with LIVETAR...

Poured with a heavily ribbed body and uniquely tapered large curly tail, the Lunkerhunt Hexa Grub creates enticing action with subtle movement and ...

The Lunkerhunt Hive Micro Stash is simple in nature, but deadly in action. The weighted ends of both arms help create that wacky-style wobble when ...

The Matzuo® Gaikotsu swim tails feature ribbed bodies that createa lifelike profile with maximum tail movement. These baits are poured with premium...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

Experience unparalleled fishing success with the Mister Twister Sassy Shad 2-1/2" Qty 10. This exceptional bait mimics the natural movements of ba...

With its amazing color scheme, the Mister Twister® Tri-Com Sassy Shad® brings a level of realism no fish has seen in a soft plastic bait. The advan...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

Introducing the Netbait Baby Paca Craw 3.75" Qty 9, your new secret weapon for catching bass and other freshwater species! This innovative bait fe...

A new take on a time-tested baitfish imitator, the NetBait BaitFuel Spanky Swimbait is packed with BaitFuel’s fish-catching formula to help anglers...

Introducing the BaitFuel Saltwater GO2 Minnow, the go-to for hardcore inshore saltwater anglers chasing more bites. The GO2 Minnow will revolutioni...

Designed with slender kicking legs to generate enticing surface action with any retrieve speed, the NetBait BaitFuel BF Toad is a soft body buzzing...