Freshwater Pro Shop

Enhancing realism through a natural matte finish, the Great Lakes Finesse Dropkick Shad Swimbait features a unique neutral buoyancy that allows the...

Designed to be super subtle and effective for targeting highly pressured fish, the Great Lakes Finesse Ned Bug is a micro finesse bait that utilize...

There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy and non-threatening with a smal...

The Great Lakes Finesse Marabou Jig is carefully assembled with hand-tied marabou for a flowing, extremely natural swimming action that gets result...

The Great Lakes Finesse Juicy Hellgrammite bait bears an uncanny resemblance to this prime live bait for smallmouth bass. The 2.4" Juicy Hellgrammi...

Ideal for shallow slow-rolling or accessing deep water fish with a finesse lure, the Great Lakes Finesse Sneaky Spin is a compact underspin nicknam...

Built to be the most advanced and innovative jig in Ned rig fishing, the Great Lakes Finesse Ned Jig Heads are engineered with rounded edges and a ...

A Great Lakes Finesse Hanging Head for moping, Damiki rigging, or simply hanging a minnow is perfectly balanced to present any soft bait horizontal...

Initially designed for Jumbo perch, this bait has proven to be extremely effective for almost all target species. Its distinct bend gives it a uniq...

Carefully crafted with extensive input from renowned smallmouth angler Travis Manson, the Great Lakes Finesse Drop Minnow is a productive plastic t...

The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bite...

Engineered for smaller soft plastics and the deadly 'Cindy Rigging' technique, the Great Lakes Finesse Sneaky Swimbait Head unleashes the full pote...

Maximize your time in the strike zone with the tantalizing Great Lakes Finesse Drop Worm! Showcasing incredible action, the Drop Worm is the perfec...

A finesse-sized ball head built with a premium hook to handle the biggest fish in the lake, the Great Lakes Finesse Stealth Ball Jig Head provides ...