Freshwater Pro Shop

The War Eagle Jigging Spoon delivers a fluttering, fish-attracting descent that varies in speed depending on the lure's weight. This jigging spoon ...

Pairing the flash of a willow blade with the weedlessness of an EWG hook, the VMC Heavy Duty Weighted Willow Swimbait Hook will make a welcomed add...

Designed in collaboration with MLF pro angler Drew Gill, the Big Bite Baits Drew Gill Nekorama Worm is built for performing on the biggest stage in...

VMC Bladed Hybrid Treble Short Hooks feature a round bend and wider gap for maximum strength and increased hook rate. Get extra bites and modify yo...

The Lazer TroKar Weedless Tungsten Pro-V Finesse Jighead is a one of the newest offerings in the ever-growing category of mushroom-style Ned rig fi...

With a healthy dose of BaitFuel, the Netbait Twitch Soft Jerkbait is a versatile soft plastic jerkbait featuring a split tail design that generates...

P-Line PelagX Fluorocarbon Leader - The saltwater environment is unforgiving to those who show up to the game unprepared; every link of your tackle...

The Silvercast features lightweight, durable aluminum construction with a ball-bearing drive, an oscillating spool for precise level-winding, right...

The ACC Crappie Snax - The Club combines a durable, bold body with a long, fluttering tail, making it an effective lure for crappie anglers. Availa...

The Afterburner Jig, designed by an industry expert, is the ideal complement to the Warhead Jig. Its wide body and supple tail offer unmatched move...

Jenko Warbird Hand Tied Jigs offer all the features of Kevin Rogers' Warhead Jig, including lifelike eyes and the toughness of a XX heavy Mustad ho...

The ACC Crappie Snax “The Shank” brings a burst of color and action to your crappie game! In sizes 1.75"these soft baits deliver tail-thrashing act...

The ultimate braid in the J-Braid family, Daiwa J-Braid Grand x8 is some of the strongest and most abrasion-resistant 8-carrier braided fishing lin...

There’s no doubt that fishing a swimbait produces quality bites. The Jenko Booty Shaker Swimbait, on the other hand, is made for catching those tro...

Performance and style combine in the Agility® to create a real value. The Agility® spinning reel contains a 4+1 bearing system for a smooth retriev...

Designed with the insight of Bassmasters Classic Champion, Cliff Pace, the V & M Cliff Pace The Adrenaline Pacemaker Flippin Jig has a few cust...

An ultra-realistic shad profile swimbait that mimics the most prolific freshwater forage species, the Z-Man Shadtron LT Swimbait is built with a ro...

Pack of 12! These leaders are designed for durability and ease of use in both freshwater and saltwater environments.            Material: The l...

The original Cotton Cordell Lipless Crankbait is 2-3/4" long with the signature shad body shape, lifelike finishes with realistic eyes and super-ti...

The C. C. Shad from Cotton Cordell is a finely-tuned crankbait that will give you the upper hand when probing the depths for hungry fish. Its full-...

This Rebel kit features a variety of classic lures in proven colors guaranteed to Catch Fish Anywhere. The Pop-R, Crickhopper, Teeny Wee Crawfish,...

Cotton Cordell Wally Divers have been catching big 'eyes long enough to be called legendary. Few walleye anglers hit the water without a Wally Dive...

Lindy Colorado Blade Crawler Harness features holographic blades that emulate primary baitfish patterns, while hand-selected Lindy Bead patterns ma...

Perfect for just about any situation, the Thill Premium Weighted Spring Float can be used in the shallows or with a float stop to reach suspended f...

Use fixed floats in the shallows or use a float stop and let the float slide to reach deeper fish. Thill Premium Weighted Floats come in several si...

Lindy Jig Spinners, a great way to add flash and vibration to any of your favorite lindy jigs. Just clip on a jig or jighead to create a totally ne...

The Bobby Garland Mo-Glo BrushOff Jig Heads are specifically designed to navigate crappie-rich environments like brush, standing timber, and log ja...

The Lindy Perch Talker Jig features a simple but effective design. The Perch Talker uses brass beads and discs to create color, flash, sound, and w...

The Gene Larew Biffle HardHead Jig combines the benefits of a football jig and an EWG worm hook to make the ultimate tool for fishing creature bait...

Anglers needing a 2x long shank look no further than the 066. Many anglers prefer the 066 to present longer baits, such as worms or shrimp. Some an...

Danielson Trolling Spreaders are designed to keep the lure away from the weight when trolling in order to avoid tangles. The lure connects to the s...

The Apex SCC Spreader Chartreuse Blades is a spreader rig featuring chartreuse colored blades. Great for perch fishing. Spreaders Great for pe...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

Acme the new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed by a fall with a...

The Lil’ 49er has a distinct shape and action that takes after its big brother, the Forty Niner, which has long been valued as a trolling lure in o...

Designed especially for Lake Trout and other large gamefish, the Mission Tackle 4" Lake Trout Tube is a great tool for fooling big lakers in both i...