100% Online Since 1997
100% Online Since 1997
One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big gam...
View full detailsUniversally appealing, the Berkley Gulp Alive Paddleshad Swimbait combines a powerful Gulp Alive scent and flavor formula with a versatile shad pro...
View full detailsdeal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wa...
View full detailsBuilding upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty wat...
View full detailsDesigned by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enh...
View full detailsThe Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. Developed by crankbait guru and 1X Bassmaster ...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsDelivering a downsized profile with the ability to reach incredible depths, the Berkley Dredger HD 20.5 Crankbait is a compact deep diving plug tha...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsFireline=Superline! In 1996, the first “Superline” was introduced, Berkley Fireline. Not a conventional braid and certainly not a monofilament, ...
View full detailsFireline=Superline! In 1996, the first “Superline” was introduced, Berkley Fireline. Not a conventional braid and certainly not a monofilament, ...
View full detailsThe toughest, smoothest Fireline ever, the Berkley FireLine Super Line delivers all of the incredible, strength, reliability, and toughness that an...
View full detailsBerkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...
View full detailsThe Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...
View full detailsThe Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...
View full detailsThe Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...
View full detailsAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...
View full detailsClassic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbait Tight balsa-like thumping actions for to...
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