Berkley

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big gam...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simp...

The Berkley Bad Shad is a workhorse medium diving crankbait with a long tail shad-style crankbait body design. Berkley paired its world-class bait ...

Universally appealing, the Berkley Gulp Alive Paddleshad Swimbait combines a powerful Gulp Alive scent and flavor formula with a versatile shad pro...

The Berkley Powerbait Buzz'N Speed Toad is made with serrated feet that cut through the surface of the water creating water disturbance and sound t...

deal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wa...

This compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...

This compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...

Reinforced with heavy-duty hardware to handle the harsh elements and hard hitting fish, the Berkley Cane Walker Saltwater is an ideal walking topwa...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Designed by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enh...

The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits.   Developed by crankbait guru and 1X Bassmaster ...

The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Fireline=Superline! In 1996, the first “Superline” was introduced, Berkley Fireline. Not a conventional braid and certainly not a monofilament, ...

Fireline=Superline! In 1996, the first “Superline” was introduced, Berkley Fireline. Not a conventional braid and certainly not a monofilament, ...

The toughest, smoothest Fireline ever, the Berkley FireLine Super Line delivers all of the incredible, strength, reliability, and toughness that an...

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...