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Soft Baits

Line and leader


Why pay retail for your fishing gear?

Guides, Commercial Fishermen, Re-sellers and passionate fishing enthusiasts. People from around the world have grabbed rock bottom prices at on their favorite fishing gear for over 25 years.

We buy closeouts, liquidation and wholesale. We sell closeouts, liquidation and wholesale. Questions? CONTACT US.

We carry your favorite


Hundreds, if not thousands, of brands coming and going all of the time!


improve your margins

Sign up for our wholesale program. Low minimums, fast-free shipping and instant approval!

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High Fives


Your customer service is downright awesome. I continue to look & shop on your website practically everyday.


I have done business with your company for 12 years and I have yet to be disappointed!

Everett, Wa

Legit. I use them for Bass, Red Drum or even Sailfish. Smokin Deals.

Pompano Beach, FL

Thanks for having deals going all the time. I love and hate that the prices keep dropping all the time!

Plano, TX

I use your stuff for halibut and salmon. Got a great deal on Shimano and Yakima.

Benicia, CA

Berkley, Strike King, Lew's, Rapala, Z-Man. I got it all here at different times over the years. Really great deals and service, thanks!

New Jersey