The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been ...

The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being made from hard p...

Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines big profile drawing power with Berkley's pro...

The Berkley Shallow Money Badger Crankbait - 2.5 Inch is a compact, shallow-diving lure (3 to 6 feet) built for high performance in structure-heavy...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

With a Shakespeare Catch More Fish Surf/Pier Spinning Rod, anglers will have everything they need to enjoy a day on the surf or pier.  8'0" 2 pc L...

SHAKESPEARE 7' Catch More Fish™ Inshore Spinning Rod, Medium Power JUST THE ROD NOT A COMBO OR TACKLE KIT! With a Shakespeare Catch More Fish Spinn...

The MS-X series is known for its Cross Force Plus manufacturing process, which uses double-taped carbon on the butt section to increase stiffness a...

An ideal choice for precision spinning and portability. Made with high power IM8 carbon construction. Portability: Features a 2-section carbon fib...

Sensitivity: Features an Evolve custom reel seat (or finesse-specific version) and an exposed blank design to help detect subtle bites. Guides: Eq...

Includes Berkley® Gulp!® shrimp and crabs, pre-tied bottom rigs, fish- finder surf rig, jig heads, and tackle box Surf Pier Berkley® Gulp!® Shrim...

Includes Berkley® Gulp!® shrimp and jerk shads, pre-tied popping cork rig, Carolina rig, jig heads, and tackle box Aluminum spool filled with 10 L...

The Rapala Salt Angler's Slim Fillet Knife 6.5in is a slim medium flex blade knife with co-molded handle. It's designed for filleting, precision cu...

The Rapala Salt Angler's Straight Fillet Knife 6.5in is a no flex razor sharp blade knives with co-molded handle. It's specifically designed for fi...

These 5-inch (approx. 2" handle + 3" jaws) fishing pliers are the ultimate tool for anglers. Made of stainless steel and aluminum with TPU grip, th...