When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

The Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been ...

The Berkley Flicker Shad will be your go-to fishing lure all season long. A collaboration between Berkley and fishing pros, the Berkley Flicker Sha...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

Better Baits Night Crawler Harness Gold is the ultimate tool for anglers seeking to elevate their fishing experience. Designed to effectively targ...

Experience the ultimate fishing advantage with the BKK Offset Heavy Circle Glow Hooks. Designed for both seasoned anglers and beginners alike, the...

The BKK Octopus Beak J Hooks are versatile, forged hooks ideal for both freshwater and saltwater fishing! Their 45-degree upturned eye is perfect f...

Experience unparalleled fishing success with the BKK Surf Baitholder-R Hooks Black Nickel. Crafted for the dedicated angler, these hooks combine d...

The Daiichi D67Z ButtDragger Weighted Worm Hook is the weighted version of the Daiichi CopperHead Worm Hook, featuring a bleeding bait red finish, ...