The Berkley Gulp! Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and tail of this bait work together to provide fast action and slow speed movement. This bait works best when on a weighted EWG swimbait hook or jig head. Berkley Gulp! Baitfish Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually OUTFISH live bait. Plus it's 100 percent biodegradable for a cleaner environment.