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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...
View full detailsThe Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker is a 4 inch, 5/8 ounce "one-knock" topwater walker. Sits flat on the water (as opposed to t...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Yo-Zuri Squid Jig Egi Aurie-Q "RS" Sinking is a squid jig perfect for when squid aren't interested in larger prey and you need smaller bait. T...
View full detailsFor that "injured baitfish" look that brings squid darting in for the kill, it's hard to beat a Yo-Zuri® Ultra Lens Aurora™ Squid Jig. Its brillian...
View full detailsA new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-7/8 ounces and with its deep body, this lure...
View full detailsThe Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5 1/4 inch, 1 3/4 ounce slow sinking, twitching lipless hard bait with excellent balance for q...
View full detailsThe Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 4 3/8 inch, 1 ounce twitchbait lipless hard lure designed for targeting inshore saltwater spec...
View full detailsYo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. An inshore, back bay...
View full detailsThe new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and r...
View full detailsThe new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and run to a d...
View full detailsThe Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the right amou...
View full detailsDesigned to dance and erratically dart with alluring efficiency, the Yo-Zuri 3DB Series Jerkbait Suspending 110 is an ideal way to target big bass ...
View full detailsThe Hardcore Minnow Flat 70SP is a flat sided suspending Jerkbait with the internationally patented Magnetic Weight Transfer System and an outstand...
View full detailsUtilizing an innovative body shape and patented internal weighting system, the Duel Hardcore Minnow Flat SP 95mm produces a hyper-realistic baitfis...
View full detailsThe Hardcore Crank MR 60F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing an...
View full detailsThe Hardcore Crank SR 65F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System which allow...
View full detailsThe Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly in fall,...
View full detailsThe Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighted head sec...
View full detailsOffering a snack-sized expansion to their shad imitating lineup, the Duel Hardcore Shad SR 60 utilizes a finesse profile and incredible action to b...
View full detailsThe Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...
View full detailsEquipped with a durable, polycarbonate prop at the rear, the Yo-Zuri 3DB Series Prop delivers a churning surface commotion and a dazzling flash. Wa...
View full detailsThe Yo-Zuri® Mag Popper is designed with an irresistible, gigantic water-pushing face. This top-water lure is perfect for stop-and-go retrieves, a ...
View full detailsThe Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...
View full detailsYo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...
View full detailsThe suspending Yo-Zuri 3D Jerkbait 110 features a lifelike minnow profile with flat sides that make it perfect for stop-and-go retrieves or a pause...
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