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100% Online Since 1997
100% Online Since 1997
Shop All Fishing Lures
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
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Original price $7.49Original price $7.49 - Original price $7.49Original price $7.49$5.01 - $5.89$5.01 - $5.89Current price $5.01
Yo-Zuri L Minnow 1-3/4" 3/16 Oz
Yo-ZuriOnly 2 left!The Yo-Zuri L Minnow is an ultralight jerk bait designed for controlled depth trout, perch, and panfish fishing. Count it down to the bottom and t...
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Original price $9.99Original price $9.99 - Original price $9.99Original price $9.99$5.94 - $6.99$5.94 - $6.99Current price $5.94
Yo-Zuri 3DB Twitchbait 4-3/8" 1 Oz
Yo-ZuriOnly 1 left!Lipless Twitch Baits are a proven style for the inshore saltwater market and now Yo-Zuri has introduced a version designed specifically for the Bas...
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Original price $15.99Original price $15.99 - Original price $15.99Original price $15.99Current price $12.49$12.49 - $12.49Current price $12.49
Yo-Zuri Hardcore Bullet Crank 7+ 100mm 4" 2 Oz
Yo-ZuriOnly 1 left!Brand new for the summer of 2021 is the Hardcore Series Bullet Crank 7+. A deep diving crankbait that gets down very quickly into a depth range of ...
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Original price $9.99Original price $9.99 - Original price $9.99Original price $9.99Current price $6.99$6.99 - $6.99Current price $6.99
Yo-Zuri 3DB Pencil R1100 Floating 4" 9/16 oz
Yo-ZuriOnly 4 left!The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...
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Original price $12.00Original price $12.00 - Original price $12.00Original price $12.00$7.64 - $8.99$7.64 - $8.99Current price $7.64
Yo-Zuri 3D Popper R1167 Floating 3-1/2" 7/8oz
Yo-ZuriOnly 3 left!Yo-Zuri is proud to announce the introduction of the new and improved 3D Popper. This compact topwater Popper features an extra wide mouth which ca...
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Original price $15.00Original price $15.00 - Original price $15.00Original price $15.00$8.49 - $9.99$8.49 - $9.99Current price $8.49
Yo-Zuri 3D Popper R1168 Floating 4-3/4" 1-1/2oz
Yo-ZuriOnly 4 left!Features: The Yo-Zuri 3D Popper is an affordable, durable and versatile topwater lure. 4 3/4-inch and 1 1/2-ounce body with internal 3D prism tech...
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Original price $19.99Original price $19.99 - Original price $19.99Original price $19.99$10.96 - $12.89$10.96 - $12.89Current price $10.96
YO-ZURI SURFACE CRUISER R1173 FLOATING 7-1/2", 3 oz.
Yo-ZuriOnly 1 left!Yo-Zuri is proud to announce the introduction of the new and improved Surface Cruiser. This versatile pencil popper can be fished with a stop and p...
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Original price $9.99Original price $9.99 - Original price $9.99Original price $9.99Current price $7.29$7.29 - $7.29Current price $7.29
YO-ZURI RATTL'N VIBE LIPLESS CRANKBAIT 3" SINKING 3/4 oz.
Yo-ZuriOnly 6 left!The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...
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Original price $19.99Original price $19.99 - Original price $19.99Original price $19.99$11.47 - $12.99$11.47 - $12.99Current price $11.47
Yo-Zuri High Speed Vibe Sinking 5-1/4", 2-7/8 oz.
Yo-ZuriOnly 5 left!The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. 5...
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Original price $7.49Original price $7.49 - Original price $7.49Original price $7.49Current price $2.97$2.97 - $2.97Current price $2.97
Yo-Zuri NEEDLEFISH RED EYE 4-1/4" #3.5 Purple Qty 5
Yo-Zuri10+ in stockYo-Zuri Needlefish skirts are designed for the salmon fishery and have a strong following in the Pacific Northwest, British columbian and Alaskan m...
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Original price $6.99Original price $6.99 - Original price $6.99Original price $6.99Current price $2.27$2.27 - $2.27Current price $2.27
Yo-Zuri OCTOPUS SKIRT HEAD HOLE RED EYE 4-1/4 #3.5 R1020-30
Yo-Zuri10+ in stockThese soft, supple lures are ideal for a number of different situations and species. Feature the proven color patterns and durability to help you s...
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Original price $7.99Original price $7.99 - Original price $7.99Original price $7.99Current price $3.74$3.74 - $3.74Current price $3.74
YO-ZURI OCTOPUS SKIRT HEAD HOLE RED EYE 4-1/4 #3.5 R1020-060
Yo-Zuri10+ in stockYo-Zuri has manufactured the highest quality Octopus Skirts for three decades and they are preferred professional fisherman across the globe!!! The...
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Original price $3.04Original price $3.04 - Original price $3.04Original price $3.04Current price $2.49$2.49 - $2.49Current price $2.49
Yo-Zuri Michael Bait R163-011M Sz 2 3/4" Qty 10
Yo-Zuri10+ in stockThe Yo-Zuri Michael bait is designed for the salmon fishery and have a strong following in the Pacific Northwest, British columbian and Alaskan mar...
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Original price $9.99Original price $9.99 - Original price $9.99Original price $9.99Current price $4.49$4.49 - $4.49Current price $4.49
Yo-Zuri Michael Bait R163-004M Sz 2 3/4" Qty 10
Yo-ZuriOnly 8 left!Yo-Zuri Needlefish Redeye Series are designed for the Salmon fishery and have a strong following in the Pacific Northwest, British Columbian and ...
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Original price $4.99Original price $4.99 - Original price $4.99Original price $4.99Current price $2.54$2.54 - $2.54Current price $2.54
Yo-Zuri Squid R142-032C 5-7/8" #5.0 Qty 2
Yo-ZuriOnly 4 left!Made from a proprietary vinyl material that is soft yet extremely strong.Designed for great balance and swimming action in the water.These skirts a...
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