The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to ...

Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied singl...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater waking acti...

The Yo-Zuri 3DR-X Vibe Lipless Crankbait brings evocative flash to the horizontal hard baits in your ice fishing tackle box via 3D prism scales. Be...

Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

Yo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper.  An inshore, back bay...

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and ...

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and run to a d...

A new and larger addition to the Shad family, the Duel Hardcore Shad 75mm is a bite-sized suspending bait capable of eliciting big strikes. An idea...

The Yo-Zuri High Speed Vibe Lures are a realistic lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. This uniqu...

The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the right amou...

Designed to dance and erratically dart with alluring efficiency, the Yo-Zuri 3DB Series Jerkbait Suspending 110 is an ideal way to target big bass ...

Utilizing an innovative body shape and patented internal weighting system, the Duel Hardcore Minnow Flat SP 95mm produces a hyper-realistic baitfis...

The Hardcore Crank MR 60F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing an...

The Hardcore Crank SR 65F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System which allow...

The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly in fall,...

The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighted head sec...

Offering a snack-sized expansion to their shad imitating lineup, the Duel Hardcore Shad SR 60 utilizes a finesse profile and incredible action to b...

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...