When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

When you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pre...

Features: The YUM Christie Craw Soft Plastic Craw is a 3 1/2 inch soft plastic craw bait. Realistic crawfish profile. Hyperactive, swim-action cra...

Designed by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...

Yum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...

Delivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...

When bass are hunkered down, and stealth is the only way to catch them, a YUM® Ned Minnow may be your best shot. Just slip it onto a Ned-style jigh...

The wide curl tail produces fish attracting vibration and action. Fortified with YUM attractant to trigger even the finicky glasseye. Fish it verti...