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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...
View full detailsWhen you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pre...
View full detailsFeatures: The YUM Christie Craw Soft Plastic Craw is a 3 1/2 inch soft plastic craw bait. Realistic crawfish profile. Hyperactive, swim-action cra...
View full detailsDesigned by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...
View full detailsYum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...
View full detailsDelivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...
View full detailsIs it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...
View full detailsWhen bass are hunkered down, and stealth is the only way to catch them, a YUM® Ned Minnow may be your best shot. Just slip it onto a Ned-style jigh...
View full detailsThe wide curl tail produces fish attracting vibration and action. Fortified with YUM attractant to trigger even the finicky glasseye. Fish it verti...
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