Yum

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...

Yum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...

Designed by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

Features: The YUM Christie Craw Soft Plastic Craw is a 3 1/2 inch soft plastic craw bait. Realistic crawfish profile. Hyperactive, swim-action cra...

Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for ...

Taking chunk-style craws to the next level, the Yum Craw Chunk provides a realistic and enticing presentation that bass can’t resist striking. Desi...

Built to satisfy the hunger of bass, the Yum Crawbug delivers an ultra-realistic crawfish imitation that is able to fool the most seasoned of preda...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait ...

An incredible fishing deal! Yum Dinger 41 Pc Assortment Kit Assorted Soft Fishing Baits In 7x11 HD Plano Box Kit Includes: 10  6" Thump 'N Dingers...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged wacky style, and even pitched into heavy cover. This soft plastic bait ...

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of riggi...

When you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pre...

When you absolutely have to get a bite, the Yum Finesse Worm will put fish in the boat. Featuring a slender body with a bulbous tail, it produces a...

Offering a bite-sized profile that excels on ultra finesse presentations, the Yum Ned Craw is the perfect way to mimic small crawfish and entice fi...

When bass are hunkered down, and stealth is the only way to catch them, a YUM® Ned Minnow may be your best shot. Just slip it onto a Ned-style jigh...

The YUM Sharp Shooter drop-shot/finesse worm features a straight tail with a thin blade-like end that adds an undulating action. Designed by Elite ...

Delivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...

The wide curl tail produces fish attracting vibration and action. Fortified with YUM attractant to trigger even the finicky glasseye. Fish it verti...

The wide curl tail produces fish attracting vibration and action. Fortified with YUM attractant to trigger even the finicky glasseye. Fish it verti...

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by ...

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by ...

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by ...

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by ...