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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
The Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the wat...
View full detailsThe Mimic Minnow® Limber Leech breathes new life into existing leech imitations. Multiple, subtle segments throughout the leech body give the Mimi...
View full detailsPurpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...
View full detailsPurposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with b...
View full detailsThe Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently p...
View full detailsAfter countless requests, the Googan Squad has developed the perfect jig Trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members ...
View full detailsThe Bill Lewis Rat-L-Trap is the classic Rat-L-Trap lipless crankbait. Great for targeting larger species or fishing in bodies of water with large...
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