The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model thatprovides anglers a powerful Red, Green, or Chartreuse glow which ...

The Luhr Jensen Dipsy Diver is the standard in directional diving planers, featuring a unique round shape and multi-directional design that lets an...

This bait is super finesse and very versatile. Texas rig it with a 1/0 or 2/0 EWG hook and punch through the thickest possible cover to get those w...

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features hig...

The largest size in Berkley’s next-generation line-up of lipless crankbaits, the Berkley Jack 8 Lipless Crankbait features innovative tungsten weig...

The drop shot tube is quickly becoming a staple for all Great Lakes smallmouth fisherman. The ISG Intimidator Drop Shot Tube is a soft, yet extreme...

The "Fish Hawk Ric's Jig" in 3/8 oz Red/Black Tiger is a highly effective, American-made double-eyed jig.The black-and-red tiger striping combined ...

The Tungsten Gill-Getter® Ice Jig is a proven deadly ice jig to anchor your arsenal. Its compact tungsten body punches through slush and gets into ...

The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait that dives 8 to 15 feet. The benchmark other crankbaits are ...

The Williams Whitefish offers a variety of weights, sizes and finishes allowing you to match the size and color of prey larger predators are feedin...

When regular spoons fizzle, the 13 Fishing Flash Bang Spoon sets the water on fire with a gamefish-grabbing combination of rattle and glow. An inte...

The MadEye Diver features the proven “banana” profile that delivers a tight wobbling action with unpredictable side-to-side movement that causes wa...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

Don’t let the compact size fool you—the Lethal Cecil is a heavy hitter on the ice. Engineered by the experts at Lethal Weapon Lure Company, this sp...

The Tungsten Crappie King Fly features all the benefits of the Tungsten Crappie King Jig with a hand-tied tail. It features an eco-friendly compact...

The Alderton Tackle Action Flasher 6" is a highly effective, low-drag trolling attractor designed to bring in salmon, halibut, and other predatory ...

Whether you’re targeting suspended spotted bass, lethargic largemouth, or roaming smallmouth, the Berkley Fusion19 Snap Jig delivers a versatile ac...

The Johnson Johnny Darter lure is made to trigger reaction strikes from top predators. Designed with an internal rattle, plastic fin, and proper we...

Specifically designed by the Googans to be the perfect “do it all jig” the Googan Squad Juice Casting Jig is one that you need to have tied on ever...