The extreme scent dispersion of the Berkley Gulp! Saltwater Swimming Mullet, expands the strike zone allowing you to catch more fish! Berkley Gulp!...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in so...

Ideal for tough fishing conditions, the NetBait BaitFuel Magnum Finesse Worm provides a subtle action with a thicker profile that triggers bites fr...

Expanding on Berkley’s lineup of pre-rigged “tie and cast” offerings, the Berkley PowerBait Clatter Craw is a highly natural crawfish offering that...

Finesse is the name of the game in swimbaits right now, and the Shad Shape Swimmer provides the perfect action and profile that anglers (and fish) ...

Designed by legendary Texas fishing guide Mike McBride – This bait has since evolved from having a hook slot and smaller “ball” on the end of the t...

A new take on a time-tested baitfish imitator, the NetBait BaitFuel Spanky Swimbait is packed with BaitFuel’s fish-catching formula to help anglers...

Dangle a Crappie Monster Outbreak, and it will look awesome in your favorite fishing hole, whether on the ice or the open water. Crappie will love ...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

The Berkley Shallow Money Badger Crankbait targets bass, walleye, and other predators with a crayfish-inspired profile that triggers reaction strik...

The Google Eye Jig is the combination of sight and sound to trigger more bites in all water types! Its Shockwave Rattle System has been designed to...

The Google Eye Jig is the combination of sight and sound to trigger more bites in all water types! It’s Shock wave Rattle System has been designed ...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

Poured with a heavily ribbed body and uniquely tapered large curly tail, the Lunkerhunt Hexa Grub creates enticing action with subtle movement and ...

The Tin Insider Tube Jig Head gives anglers a tin jig to rig inside their tubes for a natural presentation. The jig features a 90-degree leg that's...