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Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
The Tungsten Gill-Getter® Ice Jig is a proven deadly ice jig to anchor your arsenal. Its compact tungsten body punches through slush and gets into ...
View full detailsDeadly design catches walleyes, saugers, perch and other predators. Flashy, highly reflective metallic finish mimics real baitfish. Ideal in clear ...
View full detailsA killer for walleyes, saugers, perch, bass and pike. Tip with a minnow, leech or half crawler. Attach stinger hook on top of bait to minimize foul...
View full detailsCatches walleyes, bass, perch and trout. Tip with a leech, minnow or nightcrawler. Great for floating your bait where fish can see it over moss, we...
View full details• Features a sleek "wedge-head" design for totally weed less fishing • All sizes feature a 5/0 hook • Screw lock keeper holds plastics on tight for...
View full detailsThe Adams dry fly is one of the most popular flies in the world and for good reason - it catches fish! This fly is a must for every fly box. It can...
View full detailsNymph Prince Nymph: A classic nymph with a touch of flash. Imitates mayflies or great trout fishing.
Dry Bass Popper Black: Colorful popper that entices bass, muskie, panfish, pike and trout. Used primarily as an attractor.
Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...
View full detailsTopped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Skippin’ jig features all the right things in all the ...
View full detailsDry Miracle Hopper Black: Easy fly to cast, great for all game fish including trout and bass.
Dry Chernobyl Ant: Most known large dry fly, great attractor pattern.
The Lil Critter Craw is one of our pros’ best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the back of a ...
View full detailsNymph BH Copper John Green: A combination of weight, profile, and flash makes it the favorite bead head on the market. Ideal for trout.
Nymph Stonefly Brown: When stoneflys are present this the perfect sub-surface pattern you do not want to be without. Trout cannot resist.
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...
View full detailsThe Poppin’ Bug Dry Fly is ideal for luring freshwater species to your line. This imitating surface fly can be used to fish for almost anything fr...
View full detailsThe Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. The bait has over...
View full detailsMulti-purpose bait used for countless scenarios. Reliable paddletail actions that attract fish. Eye-popping colors. Multiple rigging options: weigh...
View full detailsNymph Prince Nymph: A classic nymph with a touch of flash. Imitates mayflies or great trout fishing.
The Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...
View full detailsNymph BH Rockworm: Very productive nymph, this pattern represents many insect species. Excellent for still water fishing.
Nymph Prince Nymph: A classic nymph with a touch of flash. Imitates mayflies or great trout fishing.
One of JB Lures originals, the Weasel is a hand-soldered willow shaped Verticle Jigging Spoon. Drops fast and has a darting action when jigged. Wea...
View full detailsNymph BH Rubber Leg Stonefly Black: A variation of the Copper John, rubber legs for a more stonefly effect. Big beads with a flashy body.
Zak Tackle 4.5" Squid Pure Glow 3 Pack
Features: The LiveTarget Hollow Body Frog is an Icast Award-Winning Hollow Body frog due to its construction, action and stunning paint job! The H...
View full detailsThe Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...
View full detailsKeitech Tungsten Football Shakey Jig Heads are excellent for finesse presentations. The Keitech Shaky Football Tungsten Jig Head features an innova...
View full detailsCrawfish are a major food source for bass, and at certain times of the year bass really key on them. The Zoom Critter Craws feature an extremely li...
View full detailsJoining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...
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