Products

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...

Yum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...

Designed by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

When bass are hunkered down, and stealth is the only way to catch them, a YUM® Ned Minnow may be your best shot. Just slip it onto a Ned-style jigh...

The YUM Scottsboro Swimbaits are a great value swimbait with great action. The action of the Scottsboro Swimbaits are perfect for rigging on Alaba...

Delivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...

A hard U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a pa...

The wide curl tail produces fish attracting vibration and action. Fortified with YUM attractant to trigger even the finicky glasseye. Fish it verti...