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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of the Berkley Gulp! Saltwater Swimming Mullet, expands the strike zone allowing you to catch more fish! Berkley Gulp!...

Expanding on Berkley’s lineup of pre-rigged “tie and cast” offerings, the Berkley PowerBait Clatter Craw is a highly natural crawfish offering that...

The Berkley Shallow Money Badger Crankbait - 2.5 Inch is a compact, shallow-diving lure (3 to 6 feet) built for high performance in structure-heavy...

Elevate your fishing game with the Berkley PowerBait MaxScent The General 4" Qty 10. Specially designed to maximize your success on the water, thi...

The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being made from hard p...

Experience the unmatched performance of the Berkley Powerbait Gilly Swimbait, expertly designed by Bassmaster Classic Champion Mike Iaconelli. Thi...

Elevate your fishing game with the Berkley Powerbait Power Stinger 3.5" Qty 7. Specifically designed for use with bladed jigs, this innovative swi...

Unleash your fishing potential with the Berkley Powerbait Maxscent Lil General 2.75" Qty 8, the ultimate finesse bait designed specifically for Ne...

Experience the ultimate fishing revolution with the Berkley PowerBait Boss Grub, designed by Bassmaster Classic Champion Skeet Reese. This innovat...

Berkley's Gulp! Grub has the extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the ...

The Berkley PowerBait Ripple Shad is engineered to revolutionize your fishing experience with its innovative design and unparalleled effectiveness...