Bass Pro Shop

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacio...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the win...

Strength. Precision. Engineering. It works for fishing lines too. The Maxima Ultragreen. Featuring outstanding abrasion resistance and unchallenged...

The Yum Salt Craw isn’t just a soft plastic crawfish; it’s a legendary lure that has fooled countless fish. Its lifelike design, realistic colors, ...

Absolutely deadly on smallmouth and more, the Great Lakes Finesse Flat Cat relies on just the right amount of action and an irresistible profile to...

Introducing the all-new Great Lakes Finesse Juvy Craw, an innovative take on the traditional Mini Tube bait, designed to elevate anglers' performan...

Part of Lindy B-MAX the new Lindy Live Bait Jig is designed for natural live bait presentations and maximized hook-up up and landing rates. Lindy B...

Enhancing realism through a natural matte finish, the Great Lakes Finesse Dropkick Shad Swimbait features a unique neutral buoyancy that allows the...

The Bobby Garland Slab Hunt'R Soft Bait engages all of your target fish's senses, making them more likely to bite. Its large minnow profile, combin...

Designed to be super subtle and effective for targeting highly pressured fish, the Great Lakes Finesse Ned Bug is a micro finesse bait that utilize...

There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy and non-threatening with a smal...

The Great Lakes Finesse Marabou Jig is carefully assembled with hand-tied marabou for a flowing, extremely natural swimming action that gets result...

Reintroducing the original Gene Larew Hoodaddy, the Yum Hoodaddy Creature Bait is a versatile crawfish imitation that displaces tons of water to at...

Previously the Gene Larew Biffle Bug, the Yum Scutter Bug Creature Bait incorporates the best features of several top baits in one compact design. ...

The Lindy B-MAX Jigheads redefine tournament-grade performance with exceptional value!Crafted from Bismuth metal, these jigheads offer 50% greater ...

Ideal for shallow slow-rolling or accessing deep water fish with a finesse lure, the Great Lakes Finesse Sneaky Spin is a compact underspin nicknam...

Built to be the most advanced and innovative jig in Ned rig fishing, the Great Lakes Finesse Ned Jig Heads are engineered with rounded edges and a ...

A Great Lakes Finesse Hanging Head for moping, Damiki rigging, or simply hanging a minnow is perfectly balanced to present any soft bait horizontal...

Lindy B-MAX, which uses a proprietary blend of non-lead materials to facilitate 99.97% lead-free construction while retaining the size of lead to a...

The Lindy B-MAX Max Gap Jig is an integral part of Lindy B-MAX, which uses a proprietary blend of non-lead materials to facilitate 99.97 percent le...

Carefully crafted with extensive input from renowned smallmouth angler Travis Manson, the Great Lakes Finesse Drop Minnow is a productive plastic t...

The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bite...

Hardly a more classic fly than the Wooly Worm and it is offered here in the Brown color. A traditional favorite that can resemble so many things a...

Solvkroken "Krok" treble hooks are highly durable, heavy-duty saltwater hooks manufactured by the legendary Norwegian fishing brand Solvkron Primar...

Includes Berkley® Gulp!® shrimp and jerk shads, pre-tied popping cork rig, Carolina rig, jig heads, and tackle box Aluminum spool filled with 10 L...

Introducing the brand-new NetBait BaitFuel HexTek Eko Craw, ready to revolutionize your crawfish presentations with the renowned BaitFuel scent!Con...

Toughest braid on the market. SpiderWire® Durabraid ups the ante with this high-performance fishing line that's 25% more abrasion-resistant than co...

This Crankbait charges into uncharted territories with speed and finesse, captivating bass with its irresistible dance and stunning good looks. Its...

Built with thin tube strands that deliver subtle lifelike underwater movement, the NetBait BaitFuel HexTek Big Boar Tube blends the profile and act...

Featuring a 4-piece fin and ribbed tail section for enhanced action, the NetBait BaitFuel HexTek Whip Tail Shad is designed to be the ultimate blad...

The natural crawdad shape of the Gambler Cricket attracts the fish - especially when the bite is tough and the water is clear. This little bug styl...

The NEW 3X baits from Strike King have completely revolutionized the Soft Plastic Market. These baits are softer, stronger, and more durable than a...

A groundbreaking collaboration with Ned fishing expert and Bassmaster Elite Series Angler, Mark Daniels Jr., the Buckeye Lures Spot Remover Ned Hea...

Leland's Lures Crappie Magnet Eyehole Round Jig Head features the first jig head holding your scent. Press your scent attractant into the eye hole ...

Deceive the most finicky bass using the Buckeye Lures G-Stroll Jig Head, a thoughtfully built finesse hover strolling for targeting fish on forward...

K Wigglers Willow Tail Shad. This is the toughest soft plastic and great for the gulf coast. It has a weedless slot for your hook on the top, so yo...