Bass Pro Shop

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of the Berkley Gulp! Saltwater Swimming Mullet, expands the strike zone allowing you to catch more fish! Berkley Gulp!...

Ideal for tough fishing conditions, the NetBait BaitFuel Magnum Finesse Worm provides a subtle action with a thicker profile that triggers bites fr...

Expanding on Berkley’s lineup of pre-rigged “tie and cast” offerings, the Berkley PowerBait Clatter Craw is a highly natural crawfish offering that...

Finesse is the name of the game in swimbaits right now, and the Shad Shape Swimmer provides the perfect action and profile that anglers (and fish) ...

Designed by legendary Texas fishing guide Mike McBride – This bait has since evolved from having a hook slot and smaller “ball” on the end of the t...

The Jenko Long Shank Custom Swimbait Jighead is a one-of-a-kind swimbait head that is designed for today’s larger swimbaits.  The Jenko Custom Swim...

A new take on a time-tested baitfish imitator, the NetBait BaitFuel Spanky Swimbait is packed with BaitFuel’s fish-catching formula to help anglers...

Fishing the drop shot rig is an effective way to present your soft plastic lure close to the bottom, without snagging. The fine wire hook offers a ...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

The Berkley Shallow Money Badger Crankbait targets bass, walleye, and other predators with a crayfish-inspired profile that triggers reaction strik...

The Google Eye Jig is the combination of sight and sound to trigger more bites in all water types! Its Shockwave Rattle System has been designed to...

The Google Eye Jig is the combination of sight and sound to trigger more bites in all water types! It’s Shock wave Rattle System has been designed ...

The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing. You can tie the Double Tail to a round jig head or use it a...

Poured with a heavily ribbed body and uniquely tapered large curly tail, the Lunkerhunt Hexa Grub creates enticing action with subtle movement and ...

Eagle Claw Fishing Tackle LWCRLNA-38, Brass Carolina Weight 3/8 oz. are made from Brass since more and more areas banning the use of lead weights. ...

The Tin Insider Tube Jig Head gives anglers a tin jig to rig inside their tubes for a natural presentation. The jig features a 90-degree leg that's...

A great addition to any of your spinnerbaits or buzzbaits, the Eagle Claw Trailer Hook easily slides over the point of existing hooks with its over...

Eagle Claw Lazer Sharp L7228BP Octopus Circle Hooks were created with beginner, intermediate, and expert fishermen in mind. Appropriate for both fr...

Lazer Sharp Tin Ned Jigs gives anglers who love to fish Ned Rigs a high-performance non-lead jig at an affordable price. The tin head construction ...

Crafted with a holographic image coating for extreme realism, the Eagle Claw Lazer Sharp Holographic Tear Drop Jig head has a hydrodynamic tear-dro...

The Creme 1.5" Mini Tail Lure Value Pack in Black/Chartreuse is a soft plastic tube-style bait designed primarily for ultra-light freshwater fishin...

Minnow swimbait jig heads are specialized terminal tackle designed with a realistic, baitfish-shaped to mimic small forage fish .These jig heads fe...

FAS high-performance jig head designed to add significant flash and vibration to your soft plastic swimbaits.  Target Species: Primarily designed ...

The Daiichi D67Z ButtDragger Weighted Worm Hook is the weighted version of the Daiichi CopperHead Worm Hook, featuring a bleeding bait red finish, ...

These jigs are built with specific design elements to improve success with every cast.       Round Head Design: Features a unique shape that ens...

Visual Attraction: The large 3D eyes mimic the appearance of a fleeing baitfish, making them highly effective in both clear and stained water. Ver...

EWG hooks are favored for their versatility across various soft plastic applications.  Weedless Performance: The inline design of the point and e...

These kits are ideal if you already have lures and just need a variety of hooks for different rigging styles like Texas or Carolina rigs. A versati...

The Storm Rattlin' Chug Bug covers a lot of topwater water in one bait when bass, pike, and other predators start blasting baitfish near points, we...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visi...

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

The Gambler Cane toad has been responsible for putting money in a lot of tournament anglers pockets. The Gambler Cane toad offers a very unique swi...

The Big Bite Baits Suicide Shad is an unrigged, 5" paddle tail swimbait. It has a slender body, thin tail section, and big paddle tail that produce...

When the bite gets tough and the fish are pressured, throwing a finesse worm can make the difference between catching a limit and going home empty ...

Pairing the flash of a willow blade with the weedlessness of an EWG hook, the VMC Heavy Duty Weighted Willow Swimbait Hook will make a welcomed add...