Bass Pro Shop

Designed in collaboration with MLF pro angler Drew Gill, the Big Bite Baits Drew Gill Nekorama Worm is built for performing on the biggest stage in...

The Lazer TroKar Weedless Tungsten Pro-V Finesse Jighead is a one of the newest offerings in the ever-growing category of mushroom-style Ned rig fi...

Jenko Warbird Hand Tied Jigs offer all the features of Kevin Rogers' Warhead Jig, including lifelike eyes and the toughness of a XX heavy Mustad ho...

There’s no doubt that fishing a swimbait produces quality bites. The Jenko Booty Shaker Swimbait, on the other hand, is made for catching those tro...

Designed with the insight of Bassmasters Classic Champion, Cliff Pace, the V & M Cliff Pace The Adrenaline Pacemaker Flippin Jig has a few cust...

An ultra-realistic shad profile swimbait that mimics the most prolific freshwater forage species, the Z-Man Shadtron LT Swimbait is built with a ro...

The original Cotton Cordell Lipless Crankbait is 2-3/4" long with the signature shad body shape, lifelike finishes with realistic eyes and super-ti...

The C. C. Shad from Cotton Cordell is a finely-tuned crankbait that will give you the upper hand when probing the depths for hungry fish. Its full-...

This Rebel kit features a variety of classic lures in proven colors guaranteed to Catch Fish Anywhere. The Pop-R, Crickhopper, Teeny Wee Crawfish,...

Cotton Cordell Wally Divers have been catching big 'eyes long enough to be called legendary. Few walleye anglers hit the water without a Wally Dive...

The Gene Larew Biffle HardHead Jig combines the benefits of a football jig and an EWG worm hook to make the ultimate tool for fishing creature bait...

Molded using LIVETARGET’s multi-injected color technology, the LIVETARGET ICT Finesse Worm features a 3-dimensional color pattern and transparent e...

Engineered for smaller soft plastics and the deadly 'Cindy Rigging' technique, the Great Lakes Finesse Sneaky Swimbait Head unleashes the full pote...

Gamakatsu’s innovative G-Lock hook locks soft plastics tight and secure in any situation. Designed for use in heavy cover, Gamakatsu’s exclusi...

Zoom's Tiny Brush Hogs are one of the best baits when the bite slows in tough conditions. The Tiny Brush Hog can be fished on a wide variety of rig...

Delivering detail and action that is in a league of its own, the Big Bite Baits Suicide Shad Swimbait delivers an advanced versatility that will en...

The Kamooki SmartFish® features a smooth, laterally compressed bait fish body, and assumes a natural head-down, tail-up profile when its unique, pr...

Perfect for tough bites and finicky fish, the Z Man Finesse Shroomz Jig Head offers a smaller version of the original Z Man Shroomz Jig Head that’s...

A universal ball-tailed baitfish profile designed for shallow water inshore applications, the Z-Man Big Ballerz features a V-shaped dorsal and vent...

Maximize your time in the strike zone with the tantalizing Great Lakes Finesse Drop Worm! Showcasing incredible action, the Drop Worm is the perfec...

Featuring a long and slender worm profile with an oversized U-shaped tail, the Netbait BaitFuel Mega Big Bopper Swimming Worm delivers strong vibra...

Designed to boost attraction with added flash and vibration from a vibrant willow blade, the Mustad Tactical Bass Infiltrator Bladed Swim Hooks inc...

With its amazing color scheme, the Mister Twister® Tri-Com Sassy Shad® brings a level of realism no fish has seen in a soft plastic bait. The advan...

BaitFuel infused for maximum attraction, the NetBait BaitFuel Twin Tail Grub Trailer utilizes years of lab research to give anglers an edge against...

Manufactured using Strike King’s innovative Open Pour Technology (OPT), the Strike King Drop Shot Half Shell delivers a finesse specific design tha...

The Strike King Rage Baby Craw has all of the great features that made the original Rage Craw so popular - now in a 3" version. Carolina rig it, Te...

A smaller version of the ultra-popular Rage Bug, the Strike King Rage Baby Bug is the answer for those bass that would prefer a finesse presentatio...

Experience the ultimate in fishing performance with the Strike King KVD Jerkbait 300 4-3/4" 3/4 Oz. Designed by legendary angler Kevin VanDam, thi...

Discover the ultimate fishing companion with the Gary Yamamoto Paddle Tail Zako 4" Qty 5. This innovative paddle tail version of the beloved Zako ...

Unleash your fishing potential with the Strike King KVD Zeus Worm 9.5" Qty 7, the ultimate soft plastic lure designed for serious anglers! Crafted...

Unleash the full potential of your fishing experience with the Strike King Rage Swimmer Qty 6. Designed for versatility and effectiveness, this pr...

Delivering tournament-caliber performance, the Z-Man Pro Shroomz Ned Rig Jighead gives anglers added strength to land big fish and cash big checks....

Upgrade your fishing game with the Strike King Squadron Weedless Swimbait Jig Head. This innovative jig head is designed to enhance your fishing e...

Strike King’s most versatile worm ever, the Strike King Rage Cut-R Worm can be flipped, pitched, Texas-rigged, Carolina-rigged, swam weightless or ...

Introducing the Zoom Brush Craw 5.5" Qty 8, the ultimate soft craw-bait meticulously designed to attract big bass like never before! This innovati...

Discover the secret to a successful fishing trip with the Berkley PowerBait Bonefish 2.5" Qty 10. This meticulously crafted swimbait is designed w...