Hardbaits

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Introducing the Berkley Clickin' Fritside 5 Biggun 2-4/5" 3/7 Oz, the ultimate tool for anglers seeking success in stained or dirty water fishing....

Introducing the Berkley Frittside 5 Biggun 2-4/5" 3/7 Oz, a revolutionary crankbait designed by legendary angler David Fritts. This bait combines ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...