Hardbaits

Powerful weapons for targeting bass patrolling in deeper water, the Yo-Zuri 3DR-X Series DD Crankbaits quickly dive to depths around 10-feet to mor...

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to ...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales...

The Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5-1/4 inch, 1-3/4 ounce slow sinking, twitching lipless hard bait with excellent balance for q...

Discover the ultimate fishing companion with the Yo-Zuri 3D Diver 5-1/2" 1-3/4 Oz, engineered for serious anglers targeting both nearshore and off...

The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-life shad pr...

The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the right amou...

Introducing the Yo-Zuri Hardcore Vibe Lipless Crankbait 75S 3" 3/4 Oz, your ultimate fishing companion designed for serious anglers. This expertly...

Transform your fishing experience with the Yo-Zuri Rattl'n Vibe R1159 (S) Sinking 2 1/8" 3/8oz. This impressive lipless crankbait is engineered fo...

Introducing the Yo-Zuri Crystal Minnow Deep Diver Walleye 5-1/4" 7/8 Oz, the ultimate trolling minnow hard bait specifically designed for walleye ...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...