Hardbaits

Introducing the Yo-Zuri Hardcore Vibe Lipless Crankbait 75S 3" 3/4 Oz, your ultimate fishing companion designed for serious anglers. This expertly...

Unleash your fishing potential with the Jansen Tackle Killer Stick 2oz. This innovative sinking stick bait is designed for serious anglers seeking...

Introducing the Jansen Tackle Baja Diver, your ultimate fishing companion designed for serious anglers. This innovative trolling lure comes in two...

Introducing the Braid Tantrum Popper Stopper, the ultimate fishing lure designed to revolutionize your fishing experience. This innovative popper ...

The Island X Hellfire 180 delivers a wide range of utility for both shore and boat anglers.  At 1.6 ounces this pencil can be thrown on almost any ...

Introducing the Jansen Tackle Sinking Rooster Ripper, your ultimate companion for achieving unparalleled fishing success! This innovative submersi...

Introducing the Bagley Balsa Wake 1, 2" 5/16 Oz, the ultimate lure that combines the best features of both a topwater and a crankbait! Designed fo...

Enhance your fishing arsenal with the Bagley Flat Balsa B2 #2 2.75" 3/8 Oz, the ultimate cold-water cranking machine designed to elevate your fish...

Experience the thrill of fishing like never before with the Bagley Pro Sunny B #7 3" 1/2 Oz, a revolution in crankbait design. Crafted with the ex...

Experience the unmatched performance of the Strike King Red Eye Shad, the lipless crankbait that has set the standard for anglers on the pro circu...

Discover the unmatched performance of the Rapala Ott's Garage Tiny 4 Crankbait 2-1/4" 5/16 Oz, meticulously crafted for anglers who demand precisi...

Elevate your fishing game with the Strike King KVD Square Bill Crankbait 1.5 2.25", a brilliantly engineered lure endorsed by one of fishing's gre...

The Lunkerhunt Jolt 10F Deep Diving Crankbait will catch ’em when they are down deep roaming for a meal. With its long-distance castability and ti...

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed in conjunction with Elite Series pro, Mark Daniel ...

Experience the thrill of fishing like never before with the Jansen Tackle Cabo Killer, a premier fishing lure designed by surf fishing legend Step...

Introducing the Braid Viper Double Big Game Segmented Swimbait, a revolutionary fishing lure crafted by acclaimed saltwater angler, Dennis Braid. ...

Introducing the Spro John Crews Little John 50 1/2 Oz – the ultimate shallow-running crankbait designed for anglers who demand performance and pre...

Experience the ultimate fishing companion with the Rapala Ott's Garage Slim 6 Crankbait 2-3/4" 1/2 Oz. Born from the passion of professional angle...

The Roosta is designed to be used as a straight retrieve popper and a blooper. When retrieved, the action can be changed by the level of the rod ti...

Experience the thrill of fishing like never before with the Halco Slidog 105 1 Oz 4". This innovative sliding stickbait is designed for anglers wh...

Introducing the Boone Sundance Popper 5 1/4" 3/0 Hooks 1 oz. — your ultimate fishing companion designed for serious anglers. This exceptional lure...

Transform your fishing experience with the Yo-Zuri Rattl'n Vibe R1159 (S) Sinking 2 1/8" 3/8oz. This impressive lipless crankbait is engineered fo...

If you’re into launching a lure over the horizon and looking for that bone-jarring, nerve-rattling strike as you rip it back – then look no further...

Unleash your fishing potential with the RAPALA BALSA XTREME BX BRAT 2" 3/8 Oz. This expertly crafted crankbait is designed for anglers who are ser...

Introducing the Berkley Frittside 5 Biggun 2-4/5" 3/7 Oz, a revolutionary crankbait designed by legendary angler David Fritts. This bait combines ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

Experience the thrill of fishing like never before with the BOOYAH One Knocker Lipless Crankbaits Sinking. This exceptional lure blends cutting-ed...

Discover the unmatched performance of the Rapala DT-6 3/8 Oz 2", a top-tier crankbait designed to elevate your fishing game. This exceptional lure...

Unleash your fishing potential with the Cotton Cordell Jointed Red Fin 5" 5/8 Oz, a proven favorite among anglers targeting a variety of gamefish....

The SPRO Wameku Shad 70 lipless crankbait was designed by MLF Angler Shinichi Fukae. The word wameku (wah-MEH-ku) means “to shout” in Japanese, and...

Experience the thrill of fishing with the Cotton Cordell Red Fin Shallow Diving Crankbait 5" Qty 1, a legendary lure designed to entice a variety ...

The Little Ripper has a incredible darting action. It wobbles wider and stays deeper than any other minnow bait in its class. The curved body and "...

Discover the ultimate fishing companion with the Halco Roosta Popper 80 3.2" 5/8 Oz Qty 1. This modern popper lure is meticulously engineered to e...

Introducing the Yo-Zuri Crystal Minnow Deep Diver Walleye 5-1/4" 7/8 Oz, the ultimate trolling minnow hard bait specifically designed for walleye ...

Luhr Jensen Kwikfish X-Treme lures are strong, durable, full-throttle, wide-action lures that challenge gamefish both small and large. The aggressi...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...

Elevate your fishing experience with the Lindy Glow Streak Includes Glow Sticks Qty 1, the ultimate rippin' style lure designed for both ice fishi...

Its powerful popping action, achieved through a deep cup design, can be heard from a great distance, making it an effective tool for drawing in fis...