New Arrivals & Restocks

Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upw...

The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, allwithout killing its famous action. Anglers hav...

A perennial favorite for bass, pike, walleyes and crappies in heavy cover. Tip with live bait or soft plastics and swim, jig, drag or dip in the th...

Effective on walleyes, bass, pike and other predators. Tip with a variety of IMPULSE® and other soft-plastic swimbait bodies including curl-tail gr...

Braid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...

Take your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...

The Buckeye Lures J-Will® Swimbait Head is named after Jason Williamson, an Elite Series Pro who worked with Buckeye Lures to develop his uniquely ...

You need to get noticed if you want to get bit in heavy cover. How to do that and not get hung? Enter the Z-Man® Project Z™ Weedless ChatterBait® J...

The Mustad Shrimp Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprietary injec...

Designed by Z-Man pro and jig fishing ace David Walker, the Z-Man CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man's Cro...

Tout Jig famous for years as a fish producing lure, has returned with a NEW look... a holographic finish that adds an extra flash to excite a fish ...

The Lindy Lil’ Guy makes your walleye fishing more fun by automatically adding action and flotation to your Lindy rigging. The Lil’ Guy’s precisely...

The Strike King Thunder Cricket is a fine-tuned vibrating swim jig that produces a constant, hard-pulsing action without fouling up meaning more fi...

The Lindy Wally Talker glass beads and brass disks combine to create a high-pitch sound which is irresistible to walleyes and other gamefish. The b...

A custom 5/0 Ohaughnessy hook bolsters hookup and landing percentages. For optimal snag resistance around wood and grass, an adjustable, v-shaped, ...

The Pucci Mickey Jig Has Withstood the Test of Time, and Remained the Favorite Lure of Many Surf Fisherman. With a Chrome-Plated Lead Body, and an ...

The Pucci Mickey Jig Has Withstood the Test of Time, and Remained the Favorite Lure of Many Surf Fisherman. With a Chrome-Plated Lead Body, and an ...

The Pucci Mickey Jig Has Withstood the Test of Time, and Remained the Favorite Lure of Many Surf Fisherman. With a Chrome-Plated Lead Body, and an ...