New Arrivals & Restocks

Versatile and easy to rig, the Strike King® Tour Grade Round Jig Head is pro-designed to be the best jig head for rigging baits for shaky style tec...

A unique take on a classic lure design, the Strike King Mark Rose Lil Ledge Spoon is designed for targeting deep dwelling and suspended bass on off...

The Strike King Saltwater Flats Jig Head is a boxing glove style swimbait jighead from Strike King's Redfish Magic series of inshore saltwater fish...

The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black nickel Gamakatsu round bend hook, perfectly made fo...

These single hook jigfish lures can be cast or vertically jigged for numerous species. They are very effective on Spanish, Blues, Trout and most sp...

The Strike King Tour Grade Ned Jig Head is a flat-bottom Ned rig jighead. Designed to be paired with your favorite soft plastic Ned rig bait of ch...

In collaboration with the team at Addicted Fishing, we're bringing our innovation in hook technology to the Pacific Northwest with the new Addicted...

Elevate your fishing experience with the Braid Betta Bait Inshore and Offshore Jig, expertly crafted and tested by renowned angler Dennis Braid. T...

Elevate your fishing game with the Z-Man Crosseyez Chatterbait, expertly crafted by renowned pro angler David Walker. This innovative fishing lure...

Introducing the Better Baits Skirted Pee Wee Jig 1/32 Oz Card of 12, your ultimate solution for attracting panfish like never before! These meticu...

Discover the unmatched performance of the Pucci Mickey Jig 3 Oz, a timeless favorite among surf fishermen! This exceptional jig is engineered for ...

Experience unparalleled fishing success with the Pucci Mickey Jig 2 Oz, a time-tested favorite among surf fishermen. Designed for optimal performa...

Experience the thrill of fishing like never before with the Pucci Mickey Jig 1.5 Oz. This exceptional lure has been a trusted choice for surf fish...